STATE OF THE INDUSTRY 2021: TRANSITION Interview Tips: Service Managers The Importance of Immersive AV Marketing Tips: Public Relations Commercial INTEGRATOR JANUARY 2021 | commercialintegrator.com THE B U SINES S HANDBOOK F OR TECHNOLOGY PROFESSIONAL S AV and IT companies are finding new ways to succeed in a turbulent environment. Those who are most flexible and nimble are most poised for sustained success. PAGE 16http://www.commercialintegrator.com