Commercial Integrator January 2021 - 28
NEW TECH Immersive AV
THE WORLD
WILL NEED
IMMERSIVE AV
INSTALLATIONS
AFTER COVID-19
Engaging, immersive AV installations can help us
rediscover art, entertainment and culture when we're
allowed to go back into public.
By Zachary Comeau
WITH LARGE PARTS of the world working
outside of the office due to COVID-19,
much of the discussion has centered around
remote work technology like videoconferencing,
connectivity and collaboration
platforms. But what about immersive AV?
AV marketing firm Wheelhouse Digital
even studied Google search trends and
found that the majority of AV-related searches
were for remote work-related technologies.
Rightly so, as organizations must adapt
to ensure business continuity with government
officials mandating that we stay socially
distant and avoid large concentrations of
people in public. That is affecting some pro
AV markets, like entertainment, museums,
restaurants and more.
Integrators should focus right now on the
immediate and what they can do to help
their customers scale up their work from
home operations. However, they should
also plan for the future and not totally abandon
other markets.
28
Reintroducing The World
To Art And Culture
When this is all over, we'll need other AV
tech like, projection mapping, AR/VR and
other immersive AV technology, says Stefan
Berens, head of Panasonic Canada's media
and entertainment business division.
Berens, highlighting two recent projects
in Canada - TerraLumina at the Toronto
Zoo and Aura at Montreal's Notre-Dame Basilica
- said this technology can help draw
people out of their homes and reintroduce
them to art, museums and culture when
COVID-19 is behind us.
" Once we have this behind us, at some
point, we'll see venues open back up and
draw people in, " Berens says.
TerraLumina is a nearly mile-long outdoor
walking path that simulates time travel utilizing
projection mapping. It opened three
months ago, and it was already providing a
noticeable bump in visitors.
It features lighting effects, video projecCommercial
Integrator JANUARY 2021
tion and an original score to take visitors on
a journey through time and our relationship
to nature.
At Montreal's Notre-Dame Basilica, 14 of
Panasonic's 20,000 lumens projectors create
an immersive AV experience in the heart
of the Basilica dubbed Aura by Panasonic
and Moment Factory, the multimedia and
entertainment studio behind both projects.
This project started three years ago to
coincide with Montreal's 375th anniversary
and features the structure's history and
architecture, as well as art on the walls of
the historic church.
commercialintegrator.com
STEVE JENNINGS
http://www.commercialintegrator.com
Commercial Integrator January 2021
Table of Contents for the Digital Edition of Commercial Integrator January 2021
Commercial Integrator January 2021 - Cover1
Commercial Integrator January 2021 - Cover2
Commercial Integrator January 2021 - 1
Commercial Integrator January 2021 - 2
Commercial Integrator January 2021 - 3
Commercial Integrator January 2021 - 4
Commercial Integrator January 2021 - 5
Commercial Integrator January 2021 - 6
Commercial Integrator January 2021 - 7
Commercial Integrator January 2021 - 8
Commercial Integrator January 2021 - 9
Commercial Integrator January 2021 - 10
Commercial Integrator January 2021 - 11
Commercial Integrator January 2021 - 12
Commercial Integrator January 2021 - 13
Commercial Integrator January 2021 - 14
Commercial Integrator January 2021 - 15
Commercial Integrator January 2021 - 16
Commercial Integrator January 2021 - 17
Commercial Integrator January 2021 - 18
Commercial Integrator January 2021 - 19
Commercial Integrator January 2021 - 20
Commercial Integrator January 2021 - 21
Commercial Integrator January 2021 - 22
Commercial Integrator January 2021 - 23
Commercial Integrator January 2021 - 24
Commercial Integrator January 2021 - 25
Commercial Integrator January 2021 - 26
Commercial Integrator January 2021 - 27
Commercial Integrator January 2021 - 28
Commercial Integrator January 2021 - 29
Commercial Integrator January 2021 - 30
Commercial Integrator January 2021 - 31
Commercial Integrator January 2021 - 32
Commercial Integrator January 2021 - 33
Commercial Integrator January 2021 - 34
Commercial Integrator January 2021 - 35
Commercial Integrator January 2021 - 36
Commercial Integrator January 2021 - 37
Commercial Integrator January 2021 - 38
Commercial Integrator January 2021 - 39
Commercial Integrator January 2021 - 40
Commercial Integrator January 2021 - Cover3
Commercial Integrator January 2021 - Cover4
https://www.nxtbook.com/emerald/commercialintegrator/august_2023
https://www.nxtbook.com/emerald/commercialintegrator/july_2023
https://www.nxtbook.com/emerald/commercialintegrator/june_2023
https://www.nxtbook.com/emerald/commercialintegrator/may_2023
https://www.nxtbook.com/emerald/commercialintegrator/april_2023
https://www.nxtbook.com/emerald/commercialintegrator/march_2023
https://www.nxtbook.com/emerald/commercialintegrator/february_2023
https://www.nxtbook.com/emerald/commercialintegrator/january_2023
https://www.nxtbook.com/emerald/commercialintegrator/december_2022
https://www.nxtbook.com/emerald/commercialintegrator/november_2022
https://www.nxtbook.com/emerald/commercialintegrator/october_2022
https://www.nxtbook.com/emerald/commercialintegrator/september_2022
https://www.nxtbook.com/emerald/commercialintegrator/august_2022
https://www.nxtbook.com/emerald/commercialintegrator/july_2022
https://www.nxtbook.com/emerald/commercialintegrator/june_2022
https://www.nxtbook.com/emerald/commercialintegrator/may_2022
https://www.nxtbook.com/emerald/commercialintegrator/april_2022
https://www.nxtbook.com/emerald/commercialintegrator/march_2022
https://www.nxtbook.com/emerald/commercialintegrator/february_2022
https://www.nxtbook.com/emerald/commercialintegrator/january_2022
https://www.nxtbook.com/emerald/commercialintegrator/december_2021
https://www.nxtbook.com/emerald/commercialintegrator/november_2021
https://www.nxtbook.com/emerald/commercialintegrator/october_2021
https://www.nxtbook.com/emerald/commercialintegrator/september_2021
https://www.nxtbook.com/emerald/commercialintegrator/august_2021
https://www.nxtbook.com/emerald/commercialintegrator/july_2021
https://www.nxtbook.com/emerald/commercialintegrator/june_2021
https://www.nxtbook.com/emerald/commercialintegrator/may_2021
https://www.nxtbook.com/emerald/commercialintegrator/apr_2021
https://www.nxtbook.com/emerald/commercialintegrator/march_2021
https://www.nxtbook.com/emerald/commercialintegrator/february_2021
https://www.nxtbook.com/emerald/commercialintegrator/january_2021
https://www.nxtbookmedia.com