Commercial Integrator January 2021 - 29

" AURA begins with a lighted path that
draws us to the Basilica and reveals its
splendor, " reads a 2017 Panasonic blog.
" A progressive immersion in a captivating
universe of light and sound guides us to the
very heart of Notre-Dame. Light, orchestral
music and majestic architecture unite to
offer a multimedia show that takes place in
three acts. Let yourself be transported by
the striking energy. "
According to Berens, immersive projects
like these have been skyrocketing the past
few months, especially in Canada. He says
the company has many projects in the
works at venues like museums and art galleries
utilizing projection mapping, sound
and other technologies.
" The demand for these types of projects
is skyrocketing, " Berens says. " They will
definitely help once the pandemic is over
to get people back to their normal lives and
experience something cool to make them
happy again. "
commercialintegrator.com
TerraLumina is a nearly mile-long outdoor
walking path that simulates time travel utilizing
projection mapping.
Continue Planning That
Immersive AV Project
According to Maris Ensing, founder of
California-based integrator Mad Systems,
integrators should be innovative when
considering immersive installations in the
post-coronavirus world.
Wearable technology like VR glasses
and touchscreens as part of art installations
may not be very popular due to the
current public health crisis, and it could
take some time for people to get used to
that, Ensing said.
Ensing said he expects people to get
back to their public lives and patron museums
and visitor centers almost immediately
after restrictions are lifted and COVID-19 is
no longer a public health crisis.
" I think people will go back to museums
and other venues, " he says. " It might take
a while. "
Because of that, integrators should continue
planning their immersive AV projects,
regardless of whether their customer
is open for business or not. Integrators
can still design and build the systems to
be ready for when the economy opens
back up.
" The immersive type of technology we
do will continue to be valid, " Ensing says. CI
JANUARY 2021 Commercial Integrator 29

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Commercial Integrator January 2021

Table of Contents for the Digital Edition of Commercial Integrator January 2021

Commercial Integrator January 2021 - Cover1
Commercial Integrator January 2021 - Cover2
Commercial Integrator January 2021 - 1
Commercial Integrator January 2021 - 2
Commercial Integrator January 2021 - 3
Commercial Integrator January 2021 - 4
Commercial Integrator January 2021 - 5
Commercial Integrator January 2021 - 6
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Commercial Integrator January 2021 - Cover3
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