Commercial Integrator January 2021 - 6

CI NEWS IN BRIEF RECENT STORIES PEOPLE AND PLACES WHAT'S NEW
NSCA Announces Lineup for Virtual 2021
Business & Leadership Conference
NSCA HAS ANNOUNCED
the topics and sessions for
the 23rd annual Business &
Leadership Conference (BLC),
which will be held virtually
Feb. 24-25, 2021.
NSCA's BLC " attracts hundreds
of executives annually to
learn from other leaders and
hear about new ways to embrace
technology and motivate
employees, " according to the
association announcement.
The 23rd annual BLC " is
particularly crucial for the integration
community, which is
battling through once-unpredictable
market-challenges, "
the NSCA announcement says.
BLC content is " precisely
focused on helping integration
company leaders make smart
decisions while delivering
takeaways that can realistically
be implemented, " according
to the announcement.
" There's no doubt that this is
our most important BLC ever, "
says NSCA executive director
Chuck Wilson. " At NSCA we
know what our role is - to be
a trusted advisor to member
companies and to help them
run their businesses better.
" We've consulted with
countless company leaders
and watched integration companies
battle through 2020.
This year's BLC content is
laser-focused on helping them
be successful in 2021. We take
this very seriously, " he says.
NSCA and its integrator-led
Events Committee identified
pain points to be addressed at
BLC and built substantive content
sessions around critical
objectives, including:
› Need for Agility - This
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BLC is not about COVID-19,
but NSCA recognizes how
important it is for businesses
to be nimble in the current
market. Agile innovation
expert Pamela Meyer will
deliver a powerful keynote and
breakout session on agile and
effective leadership.
› Reliable Indicators and
Dashboards - Reading the tea
leaves is not an option as we
enter unchartered ground in
2021. NSCA companies need
trustworthy analysis before
making key investments or
backing off spending. NSCA
chief economist Dr. Chris Kuehl
is back to deliver his industry-specific
market perspectives
(and trademark wit).
› Leadership Infrastructure
- It takes a well-built
company to weather tough
times. A BLC breakout session
challenges the way NSCA
companies think about
their finance, legal, and HR
leadership groups. It guides
attendees on how to rebuild
for sustained success.
› Processes, Workflows,
& Outcomes - These days it's
all about prioritizing high-value
tasks. Through clear, consistent
processes NSCA companies
can achieve more. A workshop
led by leading EOS (Entrepreneurial
Operating System)
implementer Jill Young will help
you get your operations and
processes on track.
› Innovating Your Own
Solutions - Why depend on
manufacturers to innovate?
Many integrators with their
backs against the ropes due
to the pandemic came out
swinging by recognizing new
Commercial Integrator JANUARY 2021
NSCA will host the 'most important BLC ever' virtually Feb.
24-25 rather than the three-day in-person session in the
Dallas area that week.
customer challenges and solving
them. Futurist Brian Solis
leads an Executive Power Hour
discussion on how to drive
breakthrough innovation.
› Trusted Advice - As
your trade association and
trusted advisor, NSCA is in this
with you. From an outlook by
Wilson on legislative challenges
for integrators in 2021
to a closing keynote on how
smaller companies can battle
against big brands, all BLC
content is 100% channel-specific
and aimed at helping you
succeed.
Confirmed BLC 2021
keynotes and speakers for
the two-day, mid-week event
include:
› Economic Outlook 2021
for Integrators by Dr.
Chris Kuehl
› Making the Agility Shift:
Creating Agile and Effective
Leaders, Teams and
Organizations by Pamela
Meyer, Ph.D
› Business Benefits of Diversity,
Equity, and Inclusion
presented by Ignite 2.0
Committee
› Digital Transformation
and Innovation by Brian
Solis
› Making Strategy Happen
by Michael Canic
› Becoming No. 1 in a
Crowded Market - What
Big Brands Know by Gerry
O'Brion
NSCA will announce the
lineup of BLC 2021 business
breakout and workshop sessions
soon.
" We all want to get back
to networking in person, and
that's exactly what we'll do
with BLC in 2022, " says Mike
Boettcher, CEO-PA at New Era
Technology and NSCA board
president. " However, we have
important business and leadership
objectives right now.
" I agree that this one-time
virtual BLC is actually the most
important ever, " he said.
NSCA members pay $495
to attend; non-members can
attend for $899. To register,
visit nsca.org/blc, or call
800-446-6722 to register
and ask about same-company
group discounts and bundled
pricing.
commercialintegrator.com
http://www.nsca.org/blc http://www.commercialintegrator.com
Commercial Integrator January 2021

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