Commercial Integrator January 2021 - 8

CI NEWS IN BRIEF RECENT STORIES PEOPLE AND PLACES WHAT'S NEW
LG Launches DigiTour Immersive 3D Showroom
LG BUSINESS SOLUTIONS USA
has unveiled the LG DigiTour, a
3D showroom and immersive
platform that allows visitors to
remotely interact with the latest
commercial display technologies
from LG.
" The cancellation of in-person
events this year challenged
us to find new innovative ways
to connect with our customers, "
said Damaris Toma,
experiential marketing lead at
LG Business Solutions USA, in
the company announcement.
" We used this opportunity
to reimagine the future and
build an interactive virtual event
platform with a high-level of
photo-realism that immerses
users in the environment. With
the LG DigiTour, users can travel
through virtual showrooms
and discover the latest display
technologies for businesses of
all sizes, types and budgets, "
she said.
Powered by the Unreal Engine
platform-a real-time 3D
creation tool-the LG DigiTour
encourages visitors to " walk "
through various commercial
spaces and experience LG
Business Solutions products
in their contextually relevant
environments.
The platform includes four
distinct spaces: Corporate,
Education, Control Room
and Innovation, with more to
come. Virtual guests can move
throughout the rooms and
interact with products, pulling
up features, specs and more.
The platform also hosts live
chats - meaning that visitors
can inquire about any products
of interest and speak with an
LG representative in real time to
address questions.
In addition to the interactive
online showroom, LG is using
On24 to host virtual webinars
and events where industry
leaders can interact and communicate
during the pandemic
and beyond.
" Rather than try to replicate
what's been done to date elsewhere,
we've created environments
that take advantage of
the power of virtual technology
The LG DigiTour 3D showroom and immersive platform allows
visitors to remotely interact with the latest commercial
display technologies from LG.
and paired it with the invaluable
injection of real people that
industry thrives on, " said Toma.
" We will use the platform to
host tech tours, live chats, and
educational seminars, bringing
a new level of interaction to our
customers, " she said.
The LG DigiTour platform
includes always-on access,
desktop, mobile and tablet
compatibility, self-directed exploration,
360-degree spaces
and interactivity, with soon-tolaunch
webinars, live chats and
Wilson Electronics Acquires SignalTeQ
WILSON ELECTRONICS recently
announced the acquisition
of SignalTeQ, creator of the
CellLinQ meter and app.
The CellLinQ Meter + App
" helps professional installers
save time and money when
conducting cellular site surveys
for commercial installations, "
according to the joint announcement.
" Rapid,
comprehensive and
correct installations are crucial
in guaranteeing our cellular signal
amplifiers function properly
and provide the full range of
user benefits, " said Wilson Elec8
tronics
CEO Bruce Lancaster in
the joint announcement.
" We are confident that
the addition of SignalTeQ's
CellLinQ Meter + App into
the installation process will
provide a more nuanced way
for integrators to fine-tune their
installations for rapid, dependable
commercial installs and increased
customer satisfaction, "
he said in the announcement.
Headquartered in Salt Lake
City, SignalTeQ " provides the
most advanced commercial
cellular site surveying tools on
the market to aid integrators
Commercial Integrator JANUARY 2021
in the site walk and design of
complex enterprise commercial
solutions, " according to the
joint announcement.
SignalTeQ's CellLinQ Meter
+ App is " a comprehensive
two-part system that communicates
via a Bluetooth connection, "
the announcement says.
When the scan button is
pressed, the meter lists all available
cellular tower information
within range of its antenna.
Towers are located, geomapped
and pinned based
on carrier ID and location. In
addition, the CellLinQ Meter
+ App provides an individual
tower or list view of results and
data logging of scans.
The implementation of the
CellLinQ Meter + App " will
reduce the complexity of
commercial installs, saving time
and money for professional
integrators and improving
quality for enterprise customers
of all types including healthcare
facilities, commercial real estate
properties, manufacturing
buildings and educational
institutions, among others, " according
to the joint announcement.
commercialintegrator.com
video
chats.
The DigiTour platform was
prompted by the pandemic,
but it likely will be a permanent
staple in how LG interacts with
customers, said Toma.
" We've built a means to
reach audiences remotely
- even audiences that may
not have been at a physical
trade show, " she said. " It's a
future-proof way to ensure that
we can serve our customers
remotely, now and in the years
to come. "
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Commercial Integrator January 2021

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