Commercial Integrator January 2022 - 37

The Value of AV-as-a-Service
Not Interesting
Very Interesting
N/A
Somewhat Interesting
Integrator provides AV equipment for monthly fee; no CAPEX
Integrator monitors/maintains for uptime assurance
Solution is standard across all rooms
Integrator consistenly upgrades/evolves systems
Integrator provides analytics on use and efficiency
As-a-service has been a hot topic for forward-thinking integration companies for
few years now. The survey question asked about AV-as-a-service. It's possible that
the pandemic changed customers' interest levels in paying for AV solutions on a
monthly basis versus laying out a bunch of capital for a system that they'll have to
update at some point anyway. Aspects of AV-as-a-service that respondents find
most compelling include the following:
1. The solution being standard across all rooms
2. The consistent upgrades
3. Analysis on use and efficiency
POST-PANDEMIC: How will customers optimize meeting spaces?
62% Interested/very interested in customized control for Zoom, Teams, etc.
62% Interested/very interested in WFH video call solutions
60%
60%
59%
58%
Interested/very interested in monitoring solution for managing conference room usage
Interested/very interested in training for Zoom, Teams, etc.
Interested/very interested in advanced Zoom functionality
Interested/very interested in integrated IoT for management of meeting spaces
56% Interested/very interested in high-volume, standardized rooms
This survey shows strong enthusiasm for several solutions that aren't necessarily in an
integrator's wheelhouse. Many are still interested in standardized rooms, but many are
focused on monitoring solutions to manage room usage. That comes into play even more
so as companies look to control traffic patterns and room capacities post-pandemic.
Along those lines, a majority of surveyed customers are interested in leveraging IoT to
manage spaces. Many are interested in work-from-home video call solutions, perhaps to
support a hybrid-work model. Perhaps not surprisingly, after nearly two years of video
calls, customers are very interested in customized and advanced functionality for Zoom.
commercialintegrator.com
Interesting
We hope this research
adds to a tapestry of
information you can
use to position yourself
to solve customers'
post-pandemic
challenges.
One of the big talking points for the integration
market throughout the pandemic
has been the fact that it's important to
evolve the solutions offered to customers.
Remote workforces, safety guidelines and
a reimagined approach to collaboration
are all factors that impact integration customers'
demands.
Savvy integrators never rely on speculation.
They engage in discussions with
customers and lean on reliable market
analysis. We hope this research, conducted
with help from MyTechDecisions, adds
to a tapestry of information that you can
use to position yourself to solve your customers'
post-pandemic challenges.
Tom LeBlanc is executive
director of NSCA (NSCA.org).
To learn more about your trade
association, visit NSCA.org.
Want More? NSCA and CI discuss
and analyze the survey's findings
in an archived CI webinar:
" Your Customers' Post-Pandemic
Needs: Exclusive Research &
Analysis. " Watch it on
CommercialIntegrator.com.
JANUARY 2022 Commercial Integrator 37
http://www.NSCA.org http://www.NSCA.org http://www.CommercialIntegrator.com http://www.commercialintegrator.com
Commercial Integrator January 2022

Table of Contents for the Digital Edition of Commercial Integrator January 2022
