Commercial Integrator January 2023 - 30
MARKETING Leveraging Social Media
Tungl adds another key piece of
wisdom regarding social media: Be
real; don't fake it. He expands on that
thought, saying, " As human beings,
we love to talk about our thoughts.
A large portion of social-media posts
are announcements about a person's
experiences, such as work, trips, dinner
on the town, family, etc. " According to
Tungl, integrators can find creative, ways
to connect social listening with their own
organic marketing strategy. " Consistency
[and authenticity] are a large part of your
personal brand that will amplify the professional
company brand, " he notes. " We
need to be more authentic and far less
'show up, post up and move on.' " Tungl
observes that, if companies are true to
what they believe, they can easily stand
out from all the noise.
A Formidable Recruitment Tool
Fortin opines that, apart from driving
sales leads, social media offers an incred'Social
media is a stream of business
communication [happening] at the speed
of thought.' - Bill Fons, president of Promotion
Technology Group (PTG)
ible opportunity to share a company's
unique culture. He explains, " With AV
talent being a high-value asset, the ability
to nurture prospective hires should be
one of the objectives. " Here, social media
can provide prospective hires with insights
into what kind of company culture
an organization has. It can also create and
nurture a relationship with them.
" One thing that would make an integrator
stand out, in my opinion, is showing
how they overcome challenges and win
as a team, " Fortin reveals. Reinforcing
Tungl's comments about authenticity,
Fortin says companies should exercise
humility to connect with potential candidates.
" Let's face it: A good portion of this
business is overcoming challenges and
winning as a team, " he acknowledges,
" Why not showcase that more with prospects,
clients and potential hires? "
Fons also emphasizes social media's
impact on recruitment practices.
" Prospective hires definitely do their
homework before interviewing, or even
applying for a position, " he reveals. For
integrators, social media emerges as a
way to showcase the organization's val30
Commercial
Integrator JANUARY 2023
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Commercial Integrator January 2023
Table of Contents for the Digital Edition of Commercial Integrator January 2023
Commercial Integrator January 2023 - Cover1
Commercial Integrator January 2023 - Cover2
Commercial Integrator January 2023 - 1
Commercial Integrator January 2023 - 2
Commercial Integrator January 2023 - 3
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