Commercial Integrator June 2022 - 28

Editorial
C llab rati n
TODAY and TOMORROW
Welcome to Collaboration
Today and Tomorrow
COLLABORATION. It is a word and a concept
that has taken on multiple meanings of late. It
can represent when two or more people or organizations
work together toward a common
goal. It can also represent the tools they use
to facilitate those efforts.
Living through the worst pandemic in a
An actionable
publication to
help you survive
and thrive both
during and after
the changes
of the day.
By David Danto
century put a tremendous focus on the concept
of collaboration. It stressed how people
can often work and communicate together
even when they are not in the same room.
Regrettably, it also highlighted how entire societies
can collapse and/or be at each other's
throats when individuals refuse to collaborate
for the common good.
Collaboration is no small thing. For over 20
years, the IMCCA has been a non-profit organization
functioning to foster collaboration
between and among organizations that are
otherwise (and appropriately) fierce competitors.
Our members recognize the difference
between participants sometimes engaging in
healthy competition and participants coming
together to act for the good of the industry.
(Well, at least most of them do. Sometimes,
they get all huffy about it and leave the group.
Sometimes, they come back. C'est la vie....)
This (approximately) quarterly publication
will reflect the IMCCA's mission - to impartially
uplift the industry and its tangential
areas for the good of everyone. As the editor,
I'll make sure there is a theme that ties each
issue together, and that contributors and contributions
are worthy of taking your time to
read. I'll also never prevent the discussion of
a point of view that I don't agree with. (There's
that " all voices " thing again.)
This issue's theme is simply collaboration.
We've asked several people (who bring
divergent perspectives) what collaboration
means to them. We think it's vitally important
- especially in this time of great transition
- to recognize how things like homes, work,
education, travel, security and more will face
enormous changes. As industry professionals,
none of us can afford to miss this next
required pivot. It's that " evolve or die " mantra
all over again. The contents of this publication
will be actionable, and the actions are intended
to help you survive and thrive both during
and after the changes.
We're privileged to have a great roster of
authors for our first issue. Metrigy's Irwin Lazar
covers the future of technology and how it will
shape our lives; meanwhile, Frost & Sullivan's
Roopam Jain covers the future of work. Industry
icons Marla Suttenberg and Lainie Mataras
debut an industry " Honor Roll " in which, in
each issue, the following six categories will be
represented: " Beginners, " " Under 30, " " 30-50, "
" Over 50, " " Legends " and " Diversity Spotlight. "
Michael Duda manages " The Last Word, " for
which he assembles comments on the current
issue's topic from others in our industry.
In addition, I share my own thoughts on
working from home, offering 12 key steps for
how to achieve success. (And that's not even
to mention the half-dozen additional articles
that will appear in the digital edition, which is
accessible at commercialintegrator.com!)
If you'd like to send me your comments on
this issue, discuss topics for future issues or
reach out to me for any other reason, please
feel free to do so. If you Google " David J.
Danto, " you will find multiple ways of reaching
out to me at work, personally, via social media
channels and more. I'd love to have you in my
LinkedIn and Twitter networks. Networking is
one of the purest forms of collaboration.
That's what we want to do here: collaborate
with our industry to ensure all boats rise with
the tide. If that's what you want, as well, then
keep reading....
David Danto is director of emerging technology
for the IMCCA.
28
Commercial Integrator JUNE 2022
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Commercial Integrator June 2022

Table of Contents for the Digital Edition of Commercial Integrator June 2022
