Commercial Integrator March 2021 - 19

and use the environment most eff ectively.
If you choose otherwise, be prepared to
learn, learn, and learn some more about
the cloud and how to deploy and manage
the services!
You may also choose to move some
functions to the cloud while keeping others
in-house.
System integration opportunities
The cloud off ers untold opportunities
for system integration. And it gives small
companies the same technical powers that
bigger rivals enjoy.
By focusing on technology, communication
and collaboration, the cloud makes
system integration easier.
You will fi nd appealing new ways to
join diff erent components into a large
system, creating value and products for
your customers while reducing costs and
responding more quickly to requests. This
is the proverbial win-win.
This approach has spread across many
innovative businesses around the world.
The cloud and system integration help
you expand communication, work smarter
and more quickly.
› Point-of-sale systems let you automatically
synchronize products and stock
levels into your e-commerce store.
› Project management systems can
automatically synchronize projects and
tasks into other task-based systems.
One sample: Automatic date synchronization
into popular apps such as Google
Calendar or Offi ce 365 Calendar.
› Web forms will automatically populate
sales leads into a customer relationship
management (CRM) like Salesforce. It
can help your company organize and
maximize customer relations.
› Transactional email and marketing
systems automatically synchronize
communications to and from CRMs.
› Code repositories automatically create
new soſt ware issues found by bug
reporting systems.
› Team chat apps allow department-specifi
c notifi cations.
› You can expand your social media
presence by automatically publishing
content to LinkedIn, Facebook and
other social media sites.
› Automatic soſt ware updates are a striking
upgrade over in-house updates,
which oſt en slow your company's performance
and take up your IT department's
time.
And these are just a few of potentially
thousands of positive steps your business
can take to attract and retain customers
while reducing costs.
The cloud is a great tool for making
many businesses more nimble and
sustainable. It's essential for companies
that want to grow proactively into the
future.
Mark Wiener is president of
BizCom Global, which is
based in Raleigh, N.C., and is
a cloud service provider. He
has been a member of The ASCII Group
since 2018.
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MARCH 2021 Commercial Integrator
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Commercial Integrator March 2021

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