Commercial Integrator March 2022 - 34

MARKETS: MUSEUMS
Tips and Trends for Integrators
Working on Museum Projects
As museums continue to embrace creativity, it's essential for integrators to innovate
and have a wide array of AV solutions available. By Alyssa Borelli
MUSEUM CLIENTS are embracing
creativity to drive in-person visits and
online engagement amid ongoing pandemic
woes. Of course, every museum
must have excellent audiovisual content
presentation, but, these days, visitors are
expecting even more. They want to see
truly innovative technology, such as giant
direct-view LED videowalls, immersive or
interactive displays, wayfinding kiosks and
much more. Visitors want to be excited
about the museum experience.
" [Being able] to enjoy and connect with
an exhibition in some way has infinite value, "
says Matt Wilson, director of marketing
at Edison, N.J.-based McCann Systems, an
integration firm that does projects nationwide.
" The right technology is a needed
vehicle to facilitate this interaction. "
Demand for Digitized Content
Although we'll turn
in a moment to the
wow!-worthy in-person
experiences just alluded
to, it's important to
remember that, for much
of the pandemic, most
in-person trips to museums
were halted. Thus,
Peter Siegel, co-owner
Peter Siegel,
co-owner
of Digital
Transitions.
of New York City-based Digital Transitions
Heritage (DT Heritage), a provider of
digitization hardware, software and services,
noticed an increase in demand from
museums and galleries to move heritage
materials online.
" Access to heritage materials through
scanning makes entire collections more
accessible, and then it is possible to share
these collections through virtual exhibits
and online catalogs, " Siegel says. " Making
more collections accessible to the
world has been the biggest push for museums,
libraries, galleries and archives. "
He continues, " Scanning hardware speed
34
Commercial Integrator MARCH 2022
Peerless-AV helped design a unique installation: a direct-view LED videowall at the
First Americans Museum of Oklahoma. The custom-fabricated mounting system
accommodates the wall curvature and supports the 4,200lb. wall weight.
has increased dramatically, without
sacrificing image quality. And now, we
are able to leverage the power of artificial
intelligence and machine learning to help
quickly create metadata. Today, we are at
a very exciting point in time where more
of our collective heritage can be made
available to the world with significantly
less effort and associated costs. " That's
powerful not only as COVID-19 continues
to reign but also for the long term.
Pro Tip: " Understanding the goals of
the institution and the materials they are
looking to scan now and in the future is
essential, " Siegel opines, adding, " Imaging
technologies need to address the
demands of today and the future. "
Another important factor is to be
cognizant of end users' skill levels and
ensure that they get the most out of the
equipment they have. " This is of paramount
importance, " Siegel says. " We
have helped many museums and galleries
optimize their workflow and integrate our
technologies into existing storage and
delivery systems. "
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Commercial Integrator March 2022

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