Commercial Integrator March 2023 - 16

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PERFECTING YOUR CRAFT
Designing Outside the Box
DVLED display technologies can help create moments that inspire, amaze, engage and impress.
By Alesia Hendley
THE USE CASES for digital signage are
continuing to grow across a range of
verticals. Personally, I fell in love with
digital signage the first time that I installed
a videowall, back when I was an end user.
Whether I was directing a football game
and highlighting children dancing during
a time out, or whether I was piecing
together LED panels to create a certain
aesthetic within a banquet hall, I've always
gotten a rush from using digital signage
to help elevate an experience or event.
There was always something new and
fresh we could create with the signage we
had on hand, and it would bring an entire
space to the next level.
Over the years, we've seen LED develop
and become a hot topic in the digitalsignage
world. Wall panels have become
lighter and just overall easier to use.
Creative ways of using direct-view LED
(DVLED) have widened; as a result, we're
swiftly seeing more users gravitating to
DVLED. These days, the technology is for
more than just the grandest stages!
With that in mind, let's cover a few
benefits of (DVLED), drawing on the
expertise of Jessica Sanders, development
manager of distribution at Absen. " DVLED
is far superior to the other display types for
multiple reasons, " she opines, mentioning
characteristics that include " life span, ease
of serviceability/installation, brightness,
etc. " Then, Sanders turns to her favorite
reason for choosing DVLED: " It allows an
integrator to design a solution that lives
outside a standard display solution. With
the next generation of products, we can
create eye-catching creative solutions that
transform any environment they are in. "
A Creative Tool
These days, technical design and experience
design are inextricably entangled,
and creating eye-catching creative
solutions is essential to both. DVLED, as
a creative tool, is now driving success
within projects that meld technology
with experiential engagement. Sanders
observes that we're already seeing this in
a variety of spaces. " Corporate and retail
spaces have been dramatically influenced
by DVLED in the last few years, " she notes.
Sanders testifies to rapid growth across
" conference rooms, boardrooms, impressive
lobbies and stunning retail spaces,
all utilizing DVLED to drive a message and
transform environments with rich, vibrant,
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16
Commercial Integrator MARCH 2023
high-brightness displays that wow everyone
in the room. "
Sanders is quick to note that, over the
years, prices for DVLED displays have drastically
decreased. " And because of that, "
she adds, " we've seen market adoption of
DVLED skyrocket. "
Technology is a vehicle for many things.
But, personally, I've always seen technology
primarily as a vehicle for communication.
Basically, it's a way to tell a story and
engage with an audience. Major brands
have embraced digital signage as a means
of doing exactly that. Thus, it's crucial for
storytellers to have the perfect canvas to
help bring their creation to life, tell their
story and engage their audience. If you
ask Sanders, DVLED is a great choice to
be that canvas because it's both highly
versatile and genuinely dazzling.
" DVLED allows clients to create 'socialmedia
moments' that inspire people to
pull out their smartphones and capture
that moment, " she says. " We no longer
have to live in a 16:9-aspect-ratio world
that, often, is too dim and flat in image
quality. DVLED creates a canvas that allows
people to put pixels where they want them
and create moments of awe. " These are
the moments that your clients and partners
- that all of us - live for.
DVLED is one of those display technologies
that can help create moments.
Sanders believes that, with all the innate
benefits, and with price points still coming
down, we'll continue to see DVLED adoption
skyrocket. So, ask yourself this: How
will you use DVLED displays in 2023 to
create a wow factor for your clients?
So, #avtweeps, if your team and you
have already been designing outside
the box with DVLED, please reach out to
me on Twitter or LinkedIn. I want to hear
more about the creative approach you've
taken to create unforgettable experiences
with DVLED.
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Commercial Integrator March 2023

Table of Contents for the Digital Edition of Commercial Integrator March 2023