Commercial Integrator March 2023 - 22
TECH MANAGERS Going Inside HETMA
Higher
Ed Stakes
Its Claim
As HETMA grows in influence
and stature, so, too, do
higher-education technology
managers. What should
integrators make of it?
By Dan Ferrisi
22
Commercial Integrator MARCH 2023
IF YOU'VE ATTENDED commercial AV trade events in the last five years,
you've likely noticed a not-so-subtle shift while walking the show floor.
Whereas, in the past, it was often hard for higher-education technology
managers and other " end users " to gain exhibitors' attention, we've
lately seen a collective awakening to the fact that individuals like these
are a critical part of the conversation. Increasingly, vendors are leaning on
technology managers for guidance on how to optimize their offerings;
meanwhile, many integrators have come to embrace the opportunity to
have fulsome design-related discussions with those whose knowledge
and certifications often equals their own.
No single organization can take credit for this profound transformation,
but there's no doubt that the Higher Education Technology
Managers Alliance (HETMA) has been leading the charge. This month,
Commercial Integrator speaks to several members to understand how the
organization developed, its core values, its ongoing initiatives, recently
formed partnerships and some exciting developments on the horizon.
Our interviewees include Joe Way, PhD, CTS, chair; Erin Maher-Moran,
CTS, DMC-E, vice chair; Annie Foster, secretary; BC Hatchett, co-founder
and board member emeritus; and Donovan Monday, chair of the HETMA
Approved program.
How HETMA Arose
Reflecting on HETMA's creation in 2019, co-founders Way and Hatchett
recall that the idea originated during a manufacturer event, where they
were providing product feedback. Other higher-education profescommercialintegrator.com
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Commercial Integrator March 2023
Table of Contents for the Digital Edition of Commercial Integrator March 2023
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