Commercial Integrator March 2023 - 28

LEADERSHIP Woman-Owned Businesses
EXPLORING
Woman-Owned
Commercial AV Firms
In an industry with very few
women, several female
integration business
leaders discuss finding
their forever home in AV.
By Alyssa Borelli
MANY WHO HAVE joined commercial AV
have found the industry to be an incredibly
welcoming place. However, the numbers
strongly suggest that certain groups have
a different experience. Women make up
less than 15% of the AV industry, according
to data from Fairfax, Va.-based AVIXA,
a prominent trade association. As such,
women are profoundly underrepresented
in commercial AV, a fact that leads to negative
comparisons with other industries.
We see this data across a number of
measures. For example, AVIXA reports
that, although the percentage of women
attending InfoComm has grown over the
years, women accounted for only 13% of
InfoComm attendees in 2022. Moreover, in
AVIXA's global salary survey, women represented
just 9% of the respondent pool (6%
outside the U.S. and 11% in the U.S.).
In an AVIXA Insights blog, AVIXA's economist,
Peter Hansen, writes, " Part of the skew
is a broader tech phenomenon, as roughly
15% of all U.S. engineers are women. But
pro AV is shy even of that low bar. " The percentage
of women in technical roles is also
shy of broader averages, with percentages
ranging from 5% to 8% for engineers (6% to
10% just in the U.S.), according to data from
AVIXA. The overall percentage of women in
28
the industry is bolstered by the leasttechnical
categories, such as sales/marketing
and business support.
All of this invites the question of whether
we, collectively, have created a home for
women in AV. That question becomes
even thornier when we consider how few
woman in our industry hold executive
leadership roles.
Commercial AV Glass Ceiling
" When it comes to advancement in pro
AV, the glass ceiling appears to be alive
and well, " Hansen writes. " No category
Commercial Integrator MARCH 2023
has a lower percentage of women than
senior leadership (though it is close to
the technician category). If a leadership
team is all men, how well can it recruit,
welcome and include women? If you are a
woman planning your career - especially
with ambitions of success and leadership
- would an industry so empty of women
in leadership appeal [to you]? Bringing
women into senior positions is in businesses'
interests, as well, as academic research
has found gender-diverse management
teams produce better returns. "
This month, in honor of Women's
commercialintegrator.com
JOZEFMICIC/STOCK.ADOBE.COM

http://www.commercialintegrator.com

Commercial Integrator March 2023

Table of Contents for the Digital Edition of Commercial Integrator March 2023

Commercial Integrator March 2023 - Cover1
Commercial Integrator March 2023 - Cover2
Commercial Integrator March 2023 - 1
Commercial Integrator March 2023 - 2
Commercial Integrator March 2023 - 3
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Commercial Integrator March 2023 - Cover3
Commercial Integrator March 2023 - Cover4
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