Commercial Integrator March 2023 - 52
Honor Roll
Celebrating Our
Industry's Best Talent
As we do in each edition, CT&T
spotlights worthy honorees
across a wide range of age groups,
experience levels and technical
specialties. By Lainie Mataras
and Marla Suttenberg
EDITOR'S NOTE: This edition of " The Honor Roll " not only
highlights a great group of people in our industry but also
stays in line with this entire edition's theme of the future
of work. Each of our honorees conveys their opinions and
thoughts on that topical subject.
sional Audio. Meanwhile, her
brother, John Cunsolo, is
an acoustical engineer who
worked on an extremely popular
pair of noise-cancelling
earphones.
Cunsolo did not seek out a
New to AV
Gina Maria
Cunsolo,
content marketing and
copyright specialist,
Yamaha
Gina Maria Cunsolo has
a rich bloodline in the AV
industry. Her uncle, Anthony
Papamichael, is an install
business development
manager for Bose Profes52
career
in AV. She first started
as a copywriter and content
strategist for a sales-enablement
startup and wrote copy
as ghost writer for tech clients.
Cunsolo enjoyed sales
messaging and strategy but
wanted to really specialize in
creating published content.
Her passion for songwriting
and music drew her eye to a
content-marketing position
at Yamaha, starting her AV
career in October 2021.
Hired as a remote worker,
Cunsolo enjoys the flexibility
it has provided. She has a
WFH routine that keeps her
Commercial Integrator MARCH 2023
productive. Most mornings,
Cunsolo will spend a few
minutes in worship and meditation.
Then, she'll consume
copious amounts of coffee!
Mondays are reserved for
light tasks and planning for
the week, whereas Tuesdays
through Thursdays are her
most productive workdays.
Since 2020, Yamaha
expanded its contentmarketing
strategy to
encompass topics across all
aspects of the hybrid-work
model. Cunsolo researches
the most popular keywords
surrounding remote work,
current events and hot
topics, publishing blogs
geared toward the company's
audience. Some examples of
topics include the following:
" How to Get a Job Working
from Home, " " Avoid Fatigue
with These Home Office Ergonomic
Tips, " " How to Map
Out an Efficient Hybrid-Work
Schedule " and " What to Buy
With Your Work-from-Home
Stipend. "
Looking back at her time
in college, Cunsolo couldn't
imagine being 100% remote,
as it would have changed her
college experience drastically.
Her writing classes
required much peer collaboration,
and many journalism
assignments required interviewing
subjects and filming
them in person. Figuring out
how to operate remotely
would have created additional
stress and distracted
Cunsolo from her education.
Additionally, her senior thesis,
" We Are Family: The Role
of Immigrants in American
Restaurants, " was inspired by
her job at the time, a front-ofhouse
restaurant manager,
drawn from relationships
built and stories heard in
person.
Fast forward to today,
Yamaha's entire sales and
marketing team works
remotely. " You don't know
what you don't know, "
Cunsolo notes, adding that
she doesn't feel that she is
missing out on any in-office
experiences by being
fully remote. She reveals that
she is a disciplined worker,
opening her laptop by 9am;
working straight through until
2:30pm, when she breaks
for lunch; and then wrapping
up her day around 5pm. All
Cunsolo knows is remote
work. She explains she would
have been " royally ruined "
by an office commute. She
enjoys the freedom and the
flexibility to do her laundry
in the middle of the day, and
it would take a lot to get her
back into the office full time.
Cunsolo states, " Rather
than worrying about the logistics
of how and where we
work or worrying about what
someone else will decide we
need to do, work normal is
getting to a place where we
each can simply work in a
way that works - whatever
that looks like for you. "
Cunsolo feels that she has
struck a " jackpot in AV. " As
an extroverted woman with
a music and performance
background in an industry
that heralds audio, she can
own any room she walks
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Commercial Integrator March 2023
Table of Contents for the Digital Edition of Commercial Integrator March 2023
Commercial Integrator March 2023 - Cover1
Commercial Integrator March 2023 - Cover2
Commercial Integrator March 2023 - 1
Commercial Integrator March 2023 - 2
Commercial Integrator March 2023 - 3
Commercial Integrator March 2023 - 4
Commercial Integrator March 2023 - 5
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Commercial Integrator March 2023 - Cover3
Commercial Integrator March 2023 - Cover4
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https://www.nxtbook.com/emerald/commercialintegrator/july_2023
https://www.nxtbook.com/emerald/commercialintegrator/june_2023
https://www.nxtbook.com/emerald/commercialintegrator/may_2023
https://www.nxtbook.com/emerald/commercialintegrator/april_2023
https://www.nxtbook.com/emerald/commercialintegrator/march_2023
https://www.nxtbook.com/emerald/commercialintegrator/february_2023
https://www.nxtbook.com/emerald/commercialintegrator/january_2023
https://www.nxtbook.com/emerald/commercialintegrator/december_2022
https://www.nxtbook.com/emerald/commercialintegrator/november_2022
https://www.nxtbook.com/emerald/commercialintegrator/october_2022
https://www.nxtbook.com/emerald/commercialintegrator/september_2022
https://www.nxtbook.com/emerald/commercialintegrator/august_2022
https://www.nxtbook.com/emerald/commercialintegrator/july_2022
https://www.nxtbook.com/emerald/commercialintegrator/june_2022
https://www.nxtbook.com/emerald/commercialintegrator/may_2022
https://www.nxtbook.com/emerald/commercialintegrator/april_2022
https://www.nxtbook.com/emerald/commercialintegrator/march_2022
https://www.nxtbook.com/emerald/commercialintegrator/february_2022
https://www.nxtbook.com/emerald/commercialintegrator/january_2022
https://www.nxtbook.com/emerald/commercialintegrator/december_2021
https://www.nxtbook.com/emerald/commercialintegrator/november_2021
https://www.nxtbook.com/emerald/commercialintegrator/october_2021
https://www.nxtbook.com/emerald/commercialintegrator/september_2021
https://www.nxtbook.com/emerald/commercialintegrator/august_2021
https://www.nxtbook.com/emerald/commercialintegrator/july_2021
https://www.nxtbook.com/emerald/commercialintegrator/june_2021
https://www.nxtbook.com/emerald/commercialintegrator/may_2021
https://www.nxtbook.com/emerald/commercialintegrator/apr_2021
https://www.nxtbook.com/emerald/commercialintegrator/march_2021
https://www.nxtbook.com/emerald/commercialintegrator/february_2021
https://www.nxtbook.com/emerald/commercialintegrator/january_2021
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