Commercial Integrator March 2023 - 7

AVI-SPL Launches AVI-SPL VideoLink Brand
TAMPA, Fla.-based AVI-SPL
has introduced a sub-brand,
AVI-SPL VideoLink, to represent
its suite of modern
enterprise-video solutions and
services. AVI-SPL VideoLink delivers
broadcast-quality video
from any lens to any screen.
Thus, it gives brands, executives
and content producers
peace of mind about creating
a professionally packaged and
well-received message.
" There has never been
a time when video was so
important to a company's
operation, " Dale Bottcher, AVISPL's
executive vice president
of global sales and marketing,
notes. " From executive
communications to brand
campaigns and live events,
video is the primary medium
today. " He adds, " I'm proud
of how AVI-SPL serves these
needs and, even more so, am
excited to see our new AVI-SPL
VideoLink brand recognized
as [a] leader in this growing
enterprise-video market. "
Addressing a
Growing Demand
Per AVI-SPL, as organizations
rethink how to amplify their
message and build connections
with stakeholders,
enterprise video has become
the nucleus of their communications
strategy. According
to Forrester Research, 88% of
companies say that video is
crucial to fostering corporate
culture. Many companies are
adopting a video-first model to
increase and improve employee
and customer engagement.
With this, AVI-SPL VideoLink
is seeing rising demand for
its enterprise-video solutions,
ranging from video production,
to content creation, to live
TV broadcast, event streaming,
remotely controlled studios
and managed services - all
delivered at a global scale.
The company adds that
AVI-SPL VideoLink comes
with a rich, 30-year legacy of
broadcast video and creative
content production. As a
result, the AVI-SPL VideoLink
team knows how to transform
customers' communications
concepts into powerful
enterprise-video strategies.
Indeed, many recognizable
brands, including major
financial institutions, leading
technology providers, universities
and medical centers, rely
on AVI-SPL VideoLink to guide
their video journey.
AVI-SPL acquired VideoLink
in January 2017, recognizing
then how broadcast and production
technologies, including
ReadyCam Studio, would
become crucial components
to its future enterprise-video
portfolio. The company notes
that the new brand can now
fully leverage the equity of
the AVI-SPL name to reach
untapped customers and offer
differentiated solutions.
WAVIT Acquires Women of Digital Signage
WOMEN OF AV/IT (WAVIT), a non-profit organization designed
to empower women, has acquired Women of Digital Signage, a
women's organization dedicated to promoting networking, mentoring
and personal growth. Now, Women of Digital Signage will
be a subgroup of WAVIT, thus allowing its members to continue to
grow their network not only in the world of digital signage but also
beyond. WAVIT officially launched on January 17.
Andrea Varrone, director of strategic accounts at Creative
Realities and co-founder of Women of Digital Signage, expresses
enthusiasm about the new partnership. She says, " Partnering
with WAVIT will give a much-needed resurgence to the Women
of Digital Signage and provide the group with even more
resources. "
" The digital signage landscape has changed dramatically since
we founded Women of Digital Signage five years ago, " Megan
A. Dutta, director of emerging markets at THE rAVe Agency, as
well as co-founder of both Women of Digital Signage and WAVIT,
observes. " Digital signage has grown to be a much larger part
of the pro AV industry, and having Women of Digital Signage as
a subgroup of WAVIT just makes sense. " She adds, " Members of
both organizations will benefit from the networking, mentoring
and growth opportunities this acquisition will provide. "
commercialintegrator.com
" I have served as a member of the Advisory Board of Women
of Digital Signage since its inception, and it's clear to me that
there is a strong synergy between the two groups, " Brandy
Alvarado-Miranda, a founding member of both boards, notes.
" WAVIT is looking to create strategic alliances with similar
organizations. This is the first step in creating a wider, stronger
network of like-minded supporters, and I'm looking forward to
doing great work together. "
For more information about WAVIT, go to WomeninAVIT.org.
MARCH 2023 Commercial Integrator
7
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Commercial Integrator March 2023

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