Commercial Integrator May 2023 - 2

CONTENTS
FEATURES
MAY 2023 VOLUME 13 NO. 5
16 | Performance Audio Set to Outperform
Integrators and market researchers paint a bullish picture of
the performance-audio space, while acknowledging ongoing
headwinds regarding supply. By Dan Ferrisi
26 | AV Envisions a Greener Future
Integration industry leaders rally for the adoption of the
Sustainable Development Goals (SDGs) in order to build a
better future for us and for the next generation. By Amala Reddie
30 | Should AV Integrators Diversify
Their Offerings to Include Security?
The lines that once separated AV, IT and security are blurring
more every day. It might be time for AV integrators to consider
diversifying their offerings to include security. By Alyssa Borelli
VIEWPOINTS
6 | AV Brains & Brawn
In our digitally transformed
world, is our business still " a
relationship business " ? The
answer is a resounding yes!
By Alan C. Brawn
8 | The Service Desk
Another set of ASCII Group
members reflects on how to
handle bumps in the road,
including payment issues,
cybersecurity carelessness and
service disputes.
10 | Integrator Insights
At the core of successful
partnerships, whether in AV
technology or in F1 racing,
we find some common
philosophical commitments.
By Kristie Kidder
12 | AV as a Business
One of NSCA's top six priorities
for 2023 is to encourage
members to empower their
financial leadership to put
standards in place to protect
profitability. Here's why.
By Laurie MacKeigan
13 | Making Waves
Key guidance for improving
the overall sales process
and getting the most out
of your team.
By Cory Schaeffer
25 | Perfecting
Your Craft
Think you're too busy to spend
time nurturing your LinkedIn
presence? You might be selling
yourself short...and hurting
your business in the process.
By Alesia Hendley
FROM THE EDITOR
3 | Editor's Note By Dan Ferrisi
40 | Final Thoughts By Dan Ferrisi
FYI
4 | Taking a Shot
36 | Markets
ON THE WEB
› Projects Check out
this month's projects at
commercialintegrator.com/
category/projects
› Resources Dive deeper
into trends and topics at
commercialintegrator.com/
resources
› Newsletters Subscribe
to our free newsletters at
commercialintegrator.com/email
CI TO-DO LIST
ASCII Edge
May 24-25, Newark, N.J.
Events.ASCII.com/newark
6
2
Commercial Integrator MAY 2023
InfoComm Asia 2023
May 24-26, Bangkok, Thailand
InfoComm-Asia.com
InfoComm 2023
June 14-16, Orlando, Fla.
InfoCommShow.org
ASCII Edge
June 21-22, St. Petersburg, Fla.
Events.ASCII.com/tampa
commercialintegrator.com
16
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Commercial Integrator May 2023

Table of Contents for the Digital Edition of Commercial Integrator May 2023