Commercial Integrator May 2023 - 30
SECURITY Business Advice
SHOULD AV INTEGRATORS
DIVERSIFY THEIR
OFFERINGS TO
INCLUDE SECURITY?
The lines that once separated AV, IT and security are
blurring more every day. It might be time for AV integrators
to consider diversifying their off erings to include security.
By Alyssa Borelli
IF YOU'RE AN AUDIOVISUAL integrator,
chances are that you might have considered
getting into the security game.
However, AV and security integration have
long been seen as distinct specialties. So,
the question arises: Why get into another
specialty when your fi rm is already really
good at AV integration?
However, technology disciplines are
increasingly coming together, blurring
the lines between the AV, IT and security
sectors. That's why many AV integrators
have begun to consider diversifying their
portfolio of off erings to include some form
of security integration. Aſt er all, doing
so could open up new opportunities for
growth and success in today's rapidly
changing market. But only if the expansion
is done right....
The Drive to Diversify
If there's one thing that integration business
leaders learned from the pandemic, it
was that they must diversify their off erings.
As Tim Duncan, senior AV account
manager at TSI Global Companies, warns,
" Having a business model cater to one or
two vertical markets is very susceptible to
a pandemic, recession or [other external
factors]. It could impact your vertical. It
could kill your company. "
30
Commercial Integrator MAY 2023
The increasingly blurred lines
between AV, IT and security bring
opportunities as well as challenges.
If AV integration fi rms diversify
their services successfully,
they can realize new potential
for meaningful growth.
commercialintegrator.com
http://www.commercialintegrator.com
Commercial Integrator May 2023
Table of Contents for the Digital Edition of Commercial Integrator May 2023
Commercial Integrator May 2023 - Cover1
Commercial Integrator May 2023 - Cover2
Commercial Integrator May 2023 - 1
Commercial Integrator May 2023 - 2
Commercial Integrator May 2023 - 3
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Commercial Integrator May 2023 - Cover3
Commercial Integrator May 2023 - Cover4
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