Commercial Integrator May 2023 - 4
TAKING A SHOT
Carr Properties' The Hub Washington, D.C.
Lab: Metaverse
Ilan Zachar, CTO of Carr Properties, owner, operator,
developer and acquirer of high-quality commercial
properties in the Washington, D.C.; Boston; and Austin,
Texas markets, met a touring group just outside a
nondescript set of doors a few floors above The Hub's lobby.
After exchanging greetings, Zachar led the group to his new,
4,200-square-foot tech lab, complete with hints of Silicon
Valley, commercial innovation and an experiential mantra.
The first stop on the tour was dedicated to the
metaverse, with data tools that help users experience
the vast variety of spaces within the Carr portfolio. A
complete 3D-4K experience provided 360-degree views
as a tour guide walked through the property. When
property managers visit the lab, they are met with the
latest in digital signage, marketing messages, data and
functioning hardware - from speakers to monitors, and
from graphic signage to touchless switches.
4
Commercial Integrator MAY 2023
Lab: Conference Rooms
Conference rooms have been a constant in commercial
spaces. At this point, Zachar discussed the importance of
partnerships that solve problems - mainly, the vital role that
integrators and manufacturers play. " As much as I challenge
my team, I challenge John Carroll from Nards Entertainment,
URC and the rest of my trusted technology partners, " Zachar
stated. He continued, " Integrators and manufacturers must
demonstrate the same problem-solving attitude that help
elevate experiences and allow us to lead. "
Templating systems is an important strategy to ensure
similar experiences across Carr properties. In fact, Zachar
and his team architect technology that allows occupants
to work at any building throughout their portfolio with
the same access and protocol. According to Zachar, this
drives value and efficiency. Using URC's Total Control
allows integration across hundreds of brands with its
Accelerator or Flex software.
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Commercial Integrator May 2023
Table of Contents for the Digital Edition of Commercial Integrator May 2023
Commercial Integrator May 2023 - Cover1
Commercial Integrator May 2023 - Cover2
Commercial Integrator May 2023 - 1
Commercial Integrator May 2023 - 2
Commercial Integrator May 2023 - 3
Commercial Integrator May 2023 - 4
Commercial Integrator May 2023 - 5
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Commercial Integrator May 2023 - 7
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Commercial Integrator May 2023 - 33
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Commercial Integrator May 2023 - 40
Commercial Integrator May 2023 - Cover3
Commercial Integrator May 2023 - Cover4
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https://www.nxtbook.com/emerald/commercialintegrator/december_2022
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https://www.nxtbook.com/emerald/commercialintegrator/january_2022
https://www.nxtbook.com/emerald/commercialintegrator/december_2021
https://www.nxtbook.com/emerald/commercialintegrator/november_2021
https://www.nxtbook.com/emerald/commercialintegrator/october_2021
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https://www.nxtbook.com/emerald/commercialintegrator/march_2021
https://www.nxtbook.com/emerald/commercialintegrator/february_2021
https://www.nxtbook.com/emerald/commercialintegrator/january_2021
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