Commercial Integrator May 2023 - 40

FINAL THOUGHTS
Integrators' Reading List, Part 4
WE ARE EXTREMELY EXCITED to continue Commercial Integrator's
ongoing series of book recommendations from some of our
industry's brightest minds and most well-known infl uencers. In
previous editions, we featured recommendation lists from Electro
Acoustics' Luke Jordan, Control Concepts' Steve Greenblatt and
Brittany DiCesare, and NDS Integration's Alex Fortin.
This time, we welcome AVI-SPL's business development manager,
cloud/UCC, Amelia Vrabel, into the fold. Below, she shares
fi ve books she's read in the last year that she not only enjoyed but
also learned from. Importantly, those lessons have not only helped
her grow as an individual but also enhanced her professional life.
Consider adding these books to your summer reading list!
Atomic Habits, by James Clear
" You do not rise to the level of your goals. You fall
to the level of your systems. " These insightful words
come from author James Clear. Maybe 1% doesn't
seem like a lot, but just imagine if you could get
1% better every day. Just do the math! You'd be well
ahead of your game even in one year (1.01^365 = 37.78!). We can
all dream, but, to allow us to put forth the daily eff ort that separates
the winners from everyone else, it's truly about craſt ing the systems.
Do Hard Things, by Steve Magness
" Real toughness is experiencing discomfort or
distress, leaning in, paying attention and creating
space to take thoughtful action. It's maintaining
a clear head to be able to make the appropriate
decision. Toughness is navigating discomfort to
make the best decision you can. And research shows that this
model of toughness is more eff ective at getting results than the old
one. " These insights come from author Steve Magness. Many of us
have been conditioned to believe that resilience is about pushing
through or being " tough. " In reality, real resilience involves
leaning in, working intentionally and fi nding success not just for
the short term but over the long run. This book can help you learn
more about how to fi nd your own success, while also giving you
strategies to coach others to fi nd true, sustainable success in their
careers and other pursuits.
The Attributes, by Rich Diviney
" Sometimes, exercising skills at a peak level is diffi cult. Sometimes,
the best possible performance is messy, gritty and uncomfortable.
Optimal performers, people and teams have the
confi dence to keep moving forward anyway. " This
exhortation comes from author Rich Diviney. He's a
former Navy SEAL (and also a fellow Purdue grad!),
and he goes into great detail about a number of
attributes that make people and teams successful in
various circumstances. Unlike skills, which are teachable, attributes
are more inherent, informing a person's behavior in various circumstances.
There are no better or worse attributes; however, when
leaders better understand individuals' unique attributes, they can
more eff ectively craſt the right team for the task.
The Subtle Art of Not Giving a F*ck,
by Mark Manson
" True happiness occurs only when you fi nd the
problems you enjoy having and enjoy solving. "
These are some words of wisdom from author
Mark Manson. This book is all about creating
a mindset to focus on what matters most and living your life in
alignment with those principles. When you accept that happiness
is a journey, rather than a destination, you can choose to actively
participate in your happiness every day.
10% Happier, by Dan Harris
" If you don't waste your energy on variables
you cannot infl uence, you can focus much more
eff ectively on those you can. When you are wisely
ambitious, you do everything you can to succeed,
but you are not attached to the outcome - so
that, if you fail, you will be maximally resilient, able to get up, dust
yourself off and get back in the fray. " That's the wisdom of Dan
Harris. I really enjoyed his journey from a skeptic to someone who
developed a mindfulness practice of daily meditation. Beginning
a small, consistent mindfulness practice bleeds over into so many
areas of your life to make you calmer, more focused, more grateful
and, overall, just happier. I have personally found this to be true in
my own life and enjoyed this story, as well.
We at CI hope to continue this book-recommendation series,
which aligns perfectly with our raison d'être - namely, to be
facilitators and partners in helping integrators run their businesses
better. If you'd like to share a list of recommendations with us,
email me at dan.ferrisi@emeraldx.com. I hope to hear from you!
Commercial Integrator, (USPS 005-160) (ISSN 2165-9850), Vol. 13 No. 5, is published monthly by Emerald X, LLC., 100 Broadway, 14th
Floor, New York, New York 10005, 800-440-2139. Commercial
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