Commercial Integrator November 2021 - 21

more than two, engagement drops by an
average of 17%.
Unlike other platforms, it's recommended
that your hashtags naturally fi t
within a post so it doesn't feel forced,
lose its intended purpose, or seem simply
tacked on at the end. Also, keep hashtags
short. Long hashtags are hard to read,
and research shows that hashtags under
24 characters work best. (And don't use
spaces or punctuation!)
2. Use Emojis
When you tweet, use emojis from time to
time. Those posts perform 25% better than
tweets without. They are more memorable,
are more relatable, convey tone, add personality,
and allow communication beyond
what words can provide.
Emojis should be relevant to the content
you post, of course. (Example: If you're
tweeting about a company-sponsored
lunch that involves pizza, then a pizza emoji
is great. If you're tweeting about a new
partnership, then probably not so much.)
3. Post Frequently and Daily
Twitter recommends that you tweet at least
fi ve times per day for best results. There are
obviously some power users out there-even
in our industry-who post more oſt en than
that. Unlike LinkedIn, there's no harm in
doing this on Twitter if you have the time, but
that level of commitment isn't required to
keep your brand's presence active on Twitter.
4. Use " Quote Tweet " Instead of
" Retweet "
Instead of hitting that " retweet " button,
try to make the " quote tweet " option your
go-to instead. This allows you to add your
own thoughts or remarks to a tweet before
you retweet or share it. When people see
your reaction to a piece of information,
they're more likely to chime in with their
own thoughts as well, which can increase
engagement.
5. Keep It Short
Even though Twitter increased its character
limit from 140 to 280 in 2017, it stands
by short tweets: The platform states that
tweets containing between 70 and 100
characters attract the most attention. Character
counts include links and hashtags, so
plan accordingly.
We're sure there are lots more social media
tips like these out there, but we thought
these were helpful, interesting, and easy
for integrators to implement. Try some of
them out and let us know what happens at
memberservices@nsca.org.
Leah Garris is Director of Marketing
& Communications for NSCA. To learn
more about your trade association, visit
NSCA.org.
As an NSCA member, you may be
eligible for a free marketing evaluation.
Contact NSCA Director of
Business Resources Mike Abernathy
at mabernathy@nsca.org
to learn more.
The New Luxus
Available in Any
Aspect Ratio
New Sliding
Mounting Bracket
Ceiling Mount
12v Trigger
12v Trigger
Smart Port
Dry Contact
Wall Mount
Wall Mount
Control Options for IR,
Serial, RF and 12V Trigger
Serial, RF and 12V Trigger
Installation is easier, faster and
Installation is easier, faster and
more convenient
800-762-4999
commercialintegrator.com
www.StewartFilmscreen.com
Sales@StewartFilmscreen.com
NOVEMBER 2021 Commercial Integrator
21
http://www.NSCA.org http://www.StewartFilmscreen.com http://www.commercialintegrator.com
Commercial Integrator November 2021

Table of Contents for the Digital Edition of Commercial Integrator November 2021
