Commercial Integrator November 2021 - 24

Networking
customer where they're at, " says Tezino. " IT
costs money. It does not make money for the
company. Understand their positioning. "
The CIO's primary concern is security
and need. Intricacies and added functionalities
are of little concern to a CIO. The
marketing team will determine aesthetics.
Security will ensure it's not vulnerable. The
networking team will manage bandwidth
and connectivity. " You add in all of these
layers and people that have to be involved
and you have to cater that conversation, "
says Tezino.
Can the system scale? Is it secure? Is
there a warranty? What is the refresh cycle?
These business questions are going to be
as important, if not more so, to the majority
of individuals or departments on the customer
side as whether the systems fi ts their
needs or not.
Once you communicate these to each
individual or department, there will be next
steps, and you will have the ability to ask
questions. " Talk through that stuff , " says
Tezino. " It's being able to navigate the entire
signal fl owthrough and knowing what
the big picture is.
" What does done look like? That is going
to guide every conversation that you have
with valuable and tangible trackers for completion
of a project, " he says. " That's their
language and what they care about. "
If you speak IT's language then you'll
be able to implement the correct systems
securely and make the customer happy
at the onset. When employees begin to
use the system the bells and whistles will
sound, and IT will hear them and come to
you for future projects knowing you get the
networking right fi rst, and solve the needs
of the business along with it. CI
NDI:
Welcome to the industry's most fl exible, cost-eff ective, and widely accepted audio/
video networking protocol for IP transmission and live production using standard
LAN networking. NDI is compatible with literally thousands of video products-from
cameras to desktop editing systems, routers to audio mixers and much more-supporting
a wide variety of applications and a myriad of video production workfl ows
and distribution market verticals.
With such wide-ranging industry support, making connections to an IP network
fast while fi nding a device within a networked infrastructure is easy. To keep productions
looking like producers intend NDI preserves visual quality, frame accuracy and
source synchronization.
NDI is a royalty-free soſt ware standard that enables audio and video products to
communicate, deliver, and receive high-defi nition video over a computer network in
a high-quality, low-latency manner. It is frame accurate and suitable for switching
in a live production environment. It requires no special hardware, and it works with
your existing soſt ware applications, computer platforms and network infrastructure.
NDI's lightweight, low overhead implementation makes it as simple as downloading
a free NDI Tool, and then sitting back as you witness live video moving across your
network.
Curious to know more? Go to ndi.tv.
NETGEAR:
There is little doubt that AV -over-IP is here to stay. If you haven't deployed AV-overIP
in a project yet, you will. In order to succeed and make those installs go smoothly,
you'll need to learn more about IT networking. If you have deployed AV-over-IP, then
you know that confi guring the network switch can be complicated and tedious with
room for lots of errors. Most AV integrators do not have the IT knowledge, nor does
the IT staff have the AV knowledge. To ensure you and the IT team are on the same
page, take advantage of the free training off ered by many companies to enhance
your knowledge. And use a switch with all the IT confi guration needed but that is
also engineered for AV-over-IP. The NETGEAR M4250 series switches have an AV GUI
to simply assign a pre-confi gured and tested profi le for the type of AV-over-IP system
you are installing. They have ensured that all the settings are correct while still allowing
other changes to be made as needed. Plus, NETGEAR off ers free network design
assistance for any Pro AV project. You don't have to do this alone.
24
Commercial Integrator NOVEMBER 2021
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Commercial Integrator November 2021

Table of Contents for the Digital Edition of Commercial Integrator November 2021