Commercial Integrator November 2022 - 22

Networking
ments - specifically, those with large
conference and multi-purpose spaces
that feature multiple content-ingest points
and display locations. " AVI-SPL's Richards
amplifies AVoIP's utility for large corporate
enterprise clients, while also noting
that higher-ed spaces have had robust
adoption of AVoIP solutions. " Within these
verticals, " he explains, " large-scale IPTV
and digital signage deployments have
been very successful. "
Mechdyne's Peterson pinpointed higher
education not only as particularly ripe
for AVoIP but also as a leading candidate
for AV systems to be welcomed onto the
client's primary network. He mentioned
a couple of specific institutions - the
University of Southern California and Iowa
State University - where HETMA members
Joe Way and Mike Pedersen, respectively,
are heavily leaning into AVoIP on
their campuses. " The beauty of AV-over-IP
is I can send any video source anywhere, "
Peterson describes, " and, as long as it's
on their network, they can manage it that
way. " The pandemic has only accelerated
the trend, as the capacity to serve both
'With so many " standards, " the
AVoIP solutions start veering
away from interoperability
and back towards one vendor
that provides a complete,
and potentially proprietary,
solution.'
- Nick Mitchell, CTS-D,
vice president, sales
support group, Diversified
remote participants and those in overflow
rooms has become table stakes.
Beyond the Low-Hanging Fruit
Although enterprise and higher-ed clients
are the low-hanging fruit, AVoIP holds
potential in a range of other key verticals.
Wargo points to the dazzling Illuminarium
in Las Vegas as a prime example of an
emerging opportunity in venues where
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22
Commercial Integrator NOVEMBER 2022
experience quality is paramount. " What's
really pushing it is the content demands
have become so high, " he observes, adding
that an AVoIP backbone enhances and
augments experiences that require porting
a vast amount of content. Mechdyne's
Peterson, meanwhile, points to bars and
other hospitality venues, which routinely
must route TV signals around their premises.
With AVoIP, he says, bars can leave all
their cable boxes in a rack, set each one
to a particular channel and simply route
those to the dozens of displays distributed
throughout their space. Wargo also points
to transportation clients, whose large-scale
operations depend on a highly efficient
network backbone to get tasks done.
It's worth mentioning, however, that not
every application or use case lends itself
to an AVoIP-centric approach. Acknowledging
the content-driven bandwidth
demands that AV systems often entail,
CTI's Snider remarks, " You really need
to show a business case to burrow huge
amounts of bandwidth and [integrate] specially
designed network equipment...with
a network that originally was not designed
to handle 1Gb per port. " Articulating
integrators' ideal role as a client's strategic
advisor, Peterson says that, if AVoIP continues
to ascend, as he believes it will, " It is
going to take an expert designer to know
when not to use it. " For those taking notes
at home, we'll present two examples that
he shares.
First, Peterson says, AVoIP is rarely a
desirable choice when an application
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Commercial Integrator November 2022

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