COVER STORY VIRTUAL PRODUCTION TECHNOLOGY Isn't Just for Hollywood The demand for the LED wall technology behind " The Mandolorian " is ramping up in the entertainment world, and virtual production technologies are emerging as a new opportunity for integrators. By Zachary Comeau Using massive LED screens, camera-tracking technology and powerful 3D creation platforms, companies like Studio Labs are creating immersive environments for film, TV and commercials. 22 Commercial Integrator OCTOBER 2021 commercialintegrator.com COURTESY OF STUDIO LABhttp://www.commercialintegrator.com