Commercial Integrator October 2021 - 34

INDUSTRY InfoComm
Additional protocols include controlled
occupancy in education rooms, oneway
entry and exit doors. Hand-washing
facilities and additional sanitization stations
will be provided at all entry points and at
high contact public areas. High-touch areas
will be cleaned and disinfected regularly
throughout the day as needed.
Shuttle buses will be running at 100%
capacity. High touch areas will be wiped
down after completion of each trip. Masks
are required while riding the shuttle bus.
Exhibitors are expected to do their
part by wiping down products after each
demonstration session, having their booth
sanitized daily, and having plenty of hand
sanitizer that is visible and easily accessible.
About 420 exhibitors are expected for
this year's show. " We're very proud of the
list of companies that are committed to
joining us, " says Richardson. " We recognize
that this has been a very unprecedented
time over the past 20 months and there
are a lot of decisions that are being made
for different reasons, " she says. AVIXA
understands many exhibitors will not be
able to attend due to travel restrictions or
personal preferences.
" We're all in this together, " she says.
" Our goal is not only about the size of our
show, but the quality of our show. "
AVIXA will be adapting plans based on
new and evolving information through
the recommendations of Orange County,
the state of Florida and Centers for
Disease Control and Prevention (CDC).
The latest information can be found at
infocommshow.org.
Focus Areas
This year's focus areas will be content,
production, streaming, conferencing and
collaboration, digital signage, learning, live
events and audio.
As conferencing and collaboration are
forecast to generate $43.5 billion in 2021
globally and reach $49.9 in 2026, according
to AVIXA's latest market intelligence,
InfoComm sessions will explore topics like
designing flexible collaboration spaces,
clear audio for conferencing, hybrid
workspaces, and Bring Your Own Meeting
(BYOM) systems.
Digital signage is another AV solution
34
that has been top of mind during the
pandemic. This solution has enabled businesses
to maintain up-to-date messaging
to their customers about health and safety
procedures and traffic flow.
To explore the digital signage world, the
show will host the D=SIGN conference,
in collaboration with the Digital Signage
Federation (DSF), as two half-day programs
on Tuesday, Oct. 26, and Wednesday, Oct.
27. Sessions will explore trends in interactivity
and touch screens in a post-pandemic
world, overcoming connectivity barriers
using 4G/5G connectivity, using AI and
machine learning to trigger content changes
and more.
InfoComm sessions will examine topics
such as adding remote guests to live
streams and automatic speech recognition
and caption delivery.
InfoComm will also explore AV solutions
for learning - K-12, higher education, and
corporate learning environments for remote
learning or on campus. Sessions will discuss
developing flexible institutional AV standards,
automatic camera tracking for classrooms,
and case studies such as New Jersey
Institute of Technology turning 100 classrooms
into hybrid learning environments.
Education sessions will also explore
topics like creating events with virtual
production and extended reality, content
creation with generative media and gaming
engines, and immersive audio for multi-sensory
experiences.
The Technology Innovation Stage will
provide bite-sized insights into the latest
technology advancements and applications
on Wednesday through Friday on the trade
show floor at booth 1961. The free sessions
will feature product announcements and
demonstrations, New Technology Lightning
Rounds highlighting the most exciting
new products at InfoComm 2021, a state
of the industry presentation from AVIXA's
market intelligence team, and more.
For those who cannot attend the show
in person, a virtual live stream from the
Innovation Stage will be available. Not all
content will be available. " [It's] just too rich
and too much, " says Richardson.
In addition, there will be many opportunities
for networking at events like the
Tech Managers Forum, the Independent
Technical Services, Systems Integrators,
and Consultants Councils Reception, Young
AV Reception, Women's Council Breakfast,
Live Events Forum and Reception, and the
Diversity Council Networking event.
AVIXA looks forward to everyone coming
back together and to conduct business
successfully, safely, and responsibly. " We
believe confidently that we're able to do
that, " says Richardson. " We're all in for
Infocomm and we hope that everyone else
will be as well. " CI
After a yearlong hiatus, InfoComm 2021 will once again welcome live attendees to the
tradeshow floor with some added safety precautions due to the pandemic.
Commercial Integrator OCTOBER 2021
commercialintegrator.com
http://www.infocommshow.org http://www.commercialintegrator.com
Commercial Integrator October 2021

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