Commercial Integrator October 2022 - 16

PERFECTING YOUR CRAFT
Strategy Within the Pivot
There's no doubt about it: We've all had to
pivot in some way to make things work as
best as we could. But pivoting for the sake
of pivoting doesn't cut it. What's the strategy?
One strategy has entailed companies
working together to achieve a seamless
line of communication for their clients. " At
Jupiter, we have taken a two-pronged approach, "
Shong explains. " For participants
in the physical room, we've partnered with
leading collaboration providers, giving
them an immersive, large canvas to share
content, while displaying the far end at
a large enough size to be meaningful. "
And, he adds, for remote participants, the
company has introduced a next-generation
desktop collaboration device.
To create and design with meeting
equity top of mind, it's necessary to be
conscious of all participants, regardless
of the location from which they're joining
the conversation. " The goal is to make
location as irrelevant to the experience
as possible, " Shong explains. By that, he
means that the experience should be as
close to identical as possible, no matter if
the employee is in the corporate office or
their home office. As Shong puts it, " The
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participants need to be drawn into the call
to the extent that the outside world fades
into the background. "
There are a few techniques to accomplish
that. A common UI is one, as it creates
an experience where participants can get
onto the call and navigate within the call
the same way, irrespective of where they
sit. " Jupiter does this by giving our users
the ability to use their platform of choice
at both ends, " Shong notes. Another
important technique is embodying an immersive
field of view. " Our team provides a
family of platforms that fill the user's main
field of view completely, " he adds, " both
on the desktop and [for the] conference
room. " Doing this minimizes outside
distractions, adds to productivity and,
ultimately, shortens call duration.
For Jupiter, its 21:9-aspect-ratio
technology represents a special touch. " It
gives both people and content equality
of representation on the actual screen, "
Shong explains, noting that it brings in the
other 75% of communication that centers
on non-verbal cues. " We allow users to
both read the room and engage better
from remote locations, " he says.
What's Your Top Priority?
" Any organization's most valuable asset is
its people, " Shong observes. And that is
exactly why meeting equity should be a top
priority. " Talent acquisition and retention
are at the top of the list for company executives, "
he notes, " and the competition for
talent is high. " That's why it's absolutely
essential for companies to give employees
the tools they need to feel productive and
valued. Creating this kind of environment
- one where people want to be and in
which they feel valued - is a key factor in
retention.
Meeting equity is about driving comMeeting
equity is about driving communication and productivity, no matter where
we are or how we attend meetings.
16
Commercial Integrator OCTOBER 2022
munication and productivity, no matter
where we are or how we attend meetings.
By striving for and achieving genuine
equity, companies can show that they value
everyone. That will continue to be essential
as we navigate all the new differences in the
modern workplace.
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Commercial Integrator October 2022

Table of Contents for the Digital Edition of Commercial Integrator October 2022
