Environments for Aging - Fall 2024 - 36
N 1997, WHEN CEO Marlene Rotering
opened the Edgewood Retirement
Community in North Andover, Mass.,
she interviewed every new resident
as they came in to gain a deeper
understanding of their needs, motivations,
and fears. It was the fears,
she says, that really stayed with her:
Social isolation. Feeling trapped. Being alone.
Years later, on a team-building bowling outing
with Edgewood's senior leadership team to
Lynnfield, Mass., Rotering was taken with the
mixed-use community surrounding the alley.
Restaurants, a grocery store, theater, and housing
were all in close proximity, encouraging activity
and engagement among residents. " I'm
standing there and I'm thinking, 'This kind of
setting would be perfect for senior housing,' "
Rotering says.
The Baldwin-a continuing care retirement
community (CCRC) in Londonderry, N.H., that
opened in October 2023-grew out of these
defining experiences. Days after the bowling
event, Rotering went to the Edgewood board
chairman to describe her vision and discuss the
possibility of opening a sister property. With
the board's go-ahead, she researched the mul36
| fall 2024
tigenerational concept and started scouting
locations.
As luck would have it, the Woodmont Commons
development was just getting under way.
The project owners were familiar with Edgewood
and its positive reputation, and they liked
Rotering's pitch to incorporate senior living in
a mixed-use development. In 2017, plans to
build a senior living community within the
development began in earnest.
Setting the stage
The Baldwin (named for a type of apple grown
on the 15-acre site's former apple orchard)
comprises 190 independent living units, plus
40 assisted living and memory care apartments
organized into four small-house model neighborhoods.
Service amenities, dining venues,
wellness spaces, and walking paths permeate
the senior living campus.
Open for a year now, The Baldwin sits on the
northeastern edge of Woodmont Commons and
is almost fully occupied. It's one of the first fully
realized areas of the development, which will
also eventually include multiple retail and dining
outlets. " This is the first big anchor of Woodmont
Commons, and I love that, " says Philippe Saad,
efamagazine.com
Above: A four-sided
fireplace anchors the large
lobby in the primary building,
where a living room
and spacious library open
to views of trees on the
backside of the property.
Opposite, top: Outdoor
dining is a favorite for
residents in the summer
months and encourages
community connectivity
and socialization.
Opposite, bottom: The
Baldwin community offers
190 independent living
units (like the one shown
here), offering a choice of
views to the more urban
" town center " or to more
serene green spaces.
ROBERT BENSON PHOTOGRAPHY, LLC
http://www.efamagazine.com
Environments for Aging - Fall 2024
Table of Contents for the Digital Edition of Environments for Aging - Fall 2024
Environments for Aging - Fall 2024 - Cover1
Environments for Aging - Fall 2024 - Cover2
Environments for Aging - Fall 2024 - 1
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Environments for Aging - Fall 2024 - Cover3
Environments for Aging - Fall 2024 - Cover4
https://www.nxtbook.com/emerald/efa/202410
https://www.nxtbook.com/emerald/efa/202404
https://www.nxtbook.com/emerald/efa/202312
https://www.nxtbook.com/emerald/efa/202306
https://www.nxtbook.com/emerald/efa/2023spring
https://www.nxtbook.com/emerald/efa/efa-2022-winter
https://www.nxtbook.com/emerald/efa/2022summer
https://www.nxtbook.com/emerald/efa/2022spring
https://www.nxtbook.com/emerald/efa/2021Winter
https://www.nxtbook.com/emerald/efa/Summer2021
https://www.nxtbook.com/emerald/efa/Spring2021
https://www.nxtbook.com/nxtbooks/efa/fall2020
https://www.nxtbook.com/nxtbooks/efa/summer2020
https://www.nxtbook.com/nxtbooks/efa/2020summer
https://www.nxtbook.com/nxtbooks/efa/2020spring
https://www.nxtbook.com/nxtbooks/efa/2019fall
https://www.nxtbook.com/nxtbooks/efa/2019summer
https://www.nxtbook.com/nxtbooks/efa/2019spring
https://www.nxtbook.com/nxtbooks/efa/2018fall
https://www.nxtbook.com/nxtbooks/efa/2018summer
https://www.nxtbook.com/nxtbooks/efa/2018spring
https://www.nxtbook.com/nxtbooks/efa/2017fall
https://www.nxtbook.com/nxtbooks/efa/2017spring
https://www.nxtbook.com/nxtbooks/efa/2017winter
https://www.nxtbook.com/nxtbooks/efa/2016fall
https://www.nxtbook.com/nxtbooks/efa/2016spring
https://www.nxtbook.com/nxtbooks/efa/201510
https://www.nxtbookmedia.com