Hospitality Design - May 2021 - 35
perspectives trends
By Alissa Ponchione and Will Speros
GROUND UP
A handful of new brands make their mark on a changing industry
As hospitality shifts its focus to a more accessible, affordable, and
meaningful approach, brands are popping up with inclusivity and
wellbeing as core philosophies. Here are five brands that are responding
to the desire of travelers who want to both feel and do good.
Photos and renderings by JEREMY GOGUILLON, JAMES TURRELL, and courtesy of YONDER, PATINA, LIFE HOUSE, and KERZNER INTERNATIONAL
Yonder Hospitality
The allure of the American West inspired James Tate, head of design
for Preserve Partners, to embark westward and launch a new RV
park prototype. But the lodging market he found along the way was
overdue for a revolution. " The offerings available for people with RVs
or people wanting to camp weren't great, " he says. Tate eventually
purchased a former RV park near Grand Staircase-Escalante National
Monument in Utah. He enlisted Santa Barbara, California-based
Anacapa Architects and Hannah Collins, founder and principal of
ROY Hospitality Design Studio, to help him shake up the sector.
The partnership would not only yield the recently debuted Yonder
Escalante, but also its parent company, Yonder Hospitality, of which Collins is
CEO and that already has a second outpost in the works outside of Yosemite
Valley in California. " I've always been intrigued by alternative hospitality, and
I love the boutique nature of this sector, " she says. " There's a huge opportunity
to bring great hospitality in and around national parks and monuments. "
Comprising prefab units, restored Airstreams, and an onsite water
treatment facility, Yonder Escalante offers a simple, modernist aesthetic. An
indoor-outdoor clubhouse and a pool and hot tub await guests after a day of
exploration, while the site's original drive-in theater has also been preserved
and populated with revitalized classic cars from which guests can enjoy
a screening under the stars. " We wanted something that felt like it wasn't
necessarily outdoorsy but was driven by nostalgia for Americana or the
American road trip, " Collins says.
SIRO
SIRO, Kerzner International's newest brand, empowers guests through
wellness both during their travels and beyond. " Holistic wellbeing is a
lifestyle, not a trend, " says Kerzner CEO Philippe Zuber. " There are very few
existing brands that have placed fitness and wellbeing at the center of the
guest experience in the same way that SIRO will. "
In addition to restored Aistreams, Yonder
Escalante features prefab cabin-like units
hospitalitydesign.com May 2021
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Hospitality Design - May 2021
Table of Contents for the Digital Edition of Hospitality Design - May 2021
contents
from the editor
behind the design
sketchbook
project breakdown: hall arts hotel dallas
trends: experiential restaurants
trends: new brands
places: boston
places: paris
brand identity: auberge resorts collection
interview: hoteliers
profile: beth diana smith
made in america
surfaces
bath
upholstered furniture
flooring
2021 hotel hot list
ad index
back space: roy kalfopoulou
Hospitality Design - May 2021 - Intro
Hospitality Design - May 2021 - Cover1
Hospitality Design - May 2021 - Cover2
Hospitality Design - May 2021 - 1
Hospitality Design - May 2021 - 2
Hospitality Design - May 2021 - 3
Hospitality Design - May 2021 - 4
Hospitality Design - May 2021 - contents
Hospitality Design - May 2021 - 6
Hospitality Design - May 2021 - 7
Hospitality Design - May 2021 - from the editor
Hospitality Design - May 2021 - 9
Hospitality Design - May 2021 - 10
Hospitality Design - May 2021 - 11
Hospitality Design - May 2021 - behind the design
Hospitality Design - May 2021 - 13
Hospitality Design - May 2021 - 14
Hospitality Design - May 2021 - 15
Hospitality Design - May 2021 - 16
Hospitality Design - May 2021 - sketchbook
Hospitality Design - May 2021 - 18
Hospitality Design - May 2021 - 19
Hospitality Design - May 2021 - 20
Hospitality Design - May 2021 - 21
Hospitality Design - May 2021 - 22
Hospitality Design - May 2021 - 23
Hospitality Design - May 2021 - 24
Hospitality Design - May 2021 - project breakdown: hall arts hotel dallas
Hospitality Design - May 2021 - 26
Hospitality Design - May 2021 - 27
Hospitality Design - May 2021 - trends: experiential restaurants
Hospitality Design - May 2021 - 29
Hospitality Design - May 2021 - 30
Hospitality Design - May 2021 - 31
Hospitality Design - May 2021 - 32
Hospitality Design - May 2021 - 33
Hospitality Design - May 2021 - 34
Hospitality Design - May 2021 - trends: new brands
Hospitality Design - May 2021 - 36
Hospitality Design - May 2021 - 37
Hospitality Design - May 2021 - 38
Hospitality Design - May 2021 - 39
Hospitality Design - May 2021 - 40
Hospitality Design - May 2021 - places: boston
Hospitality Design - May 2021 - 42
Hospitality Design - May 2021 - 43
Hospitality Design - May 2021 - 44
Hospitality Design - May 2021 - 45
Hospitality Design - May 2021 - 46
Hospitality Design - May 2021 - places: paris
Hospitality Design - May 2021 - 48
Hospitality Design - May 2021 - 49
Hospitality Design - May 2021 - 50
Hospitality Design - May 2021 - 51
Hospitality Design - May 2021 - 52
Hospitality Design - May 2021 - 53
Hospitality Design - May 2021 - 54
Hospitality Design - May 2021 - brand identity: auberge resorts collection
Hospitality Design - May 2021 - 56
Hospitality Design - May 2021 - 57
Hospitality Design - May 2021 - 58
Hospitality Design - May 2021 - 59
Hospitality Design - May 2021 - 60
Hospitality Design - May 2021 - 61
Hospitality Design - May 2021 - 62
Hospitality Design - May 2021 - 63
Hospitality Design - May 2021 - 64
Hospitality Design - May 2021 - 65
Hospitality Design - May 2021 - interview: hoteliers
Hospitality Design - May 2021 - 67
Hospitality Design - May 2021 - 68
Hospitality Design - May 2021 - 69
Hospitality Design - May 2021 - 70
Hospitality Design - May 2021 - 71
Hospitality Design - May 2021 - 72
Hospitality Design - May 2021 - 73
Hospitality Design - May 2021 - 74
Hospitality Design - May 2021 - profile: beth diana smith
Hospitality Design - May 2021 - 76
Hospitality Design - May 2021 - made in america
Hospitality Design - May 2021 - surfaces
Hospitality Design - May 2021 - 79
Hospitality Design - May 2021 - 80
Hospitality Design - May 2021 - 81
Hospitality Design - May 2021 - bath
Hospitality Design - May 2021 - 83
Hospitality Design - May 2021 - 84
Hospitality Design - May 2021 - 85
Hospitality Design - May 2021 - upholstered furniture
Hospitality Design - May 2021 - 87
Hospitality Design - May 2021 - 88
Hospitality Design - May 2021 - 89
Hospitality Design - May 2021 - flooring
Hospitality Design - May 2021 - 91
Hospitality Design - May 2021 - 92
Hospitality Design - May 2021 - 2021 hotel hot list
Hospitality Design - May 2021 - 94
Hospitality Design - May 2021 - 95
Hospitality Design - May 2021 - 96
Hospitality Design - May 2021 - 97
Hospitality Design - May 2021 - 98
Hospitality Design - May 2021 - 99
Hospitality Design - May 2021 - 100
Hospitality Design - May 2021 - 101
Hospitality Design - May 2021 - 102
Hospitality Design - May 2021 - 103
Hospitality Design - May 2021 - 104
Hospitality Design - May 2021 - 105
Hospitality Design - May 2021 - 106
Hospitality Design - May 2021 - 107
Hospitality Design - May 2021 - 108
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Hospitality Design - May 2021 - 110
Hospitality Design - May 2021 - 111
Hospitality Design - May 2021 - 112
Hospitality Design - May 2021 - 113
Hospitality Design - May 2021 - 114
Hospitality Design - May 2021 - 115
Hospitality Design - May 2021 - 116
Hospitality Design - May 2021 - 117
Hospitality Design - May 2021 - ad index
Hospitality Design - May 2021 - 119
Hospitality Design - May 2021 - back space: roy kalfopoulou
Hospitality Design - May 2021 - Cover3
Hospitality Design - May 2021 - Cover4
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