Hospitality Design - May 2021 - 75

products profile
By Matt Dougherty
Photo by Mike Van Tassell

PASSION PROJECT

A former accountant finds her creative juice

Climbing the corporate ladder as an
accountant at companies like Viacom
and Johnson & Johnson offered Beth
Diana Smith an impressive budget to
outfit her home with pieces she found in
design magazines. The process ignited
her passion for interiors so much so that it
took on a life of its own.
She went back to school, earning an
MBA from Seton Hall University, as well
as a degree from the New York School of
Interior Design, and launched her New

Jersey-based residential design firm in
2009. For the self-declared maximalist,
inspiration comes from something as
small as the pattern on a bowl of ramen
to a wider scope, like elements of Black
culture in general. " My brain can now
spin a billion different things from seeing
something once, " she says. " Once I
realized I was creative, which had initially
shocked me, that just started to happen. "
Now, with more than a decade of
experience, Smith is entering the product
world. She is one of the Black Artist
+ Designers Guild's (BADG) founding
members tapped by S. Harris to create
a line of textiles. " It's very much my
personality: If I like it, I'm going to

support it, " she says. Dubbed Orejen, her
collection is inspired by the nomadic artists
of Southeast Asia, the Pacific Islands, and
East Africa, specifically the traditional
techniques of braiding, woodworking, and
beading.
Smith, meanwhile, is open to additional
product design or even hospitality interiors.
But she is firm in the notion of staying true
to herself and her vision. " Unless you're
going to let me paint the ceiling purple,
I'm not the best designer for the project, "
she says. " I would want [to design] a space
that could unapologetically be whatever it
wanted to be. " hd
b et hd i anasmi t h.com

hospitalitydesign.com May 2021

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http://www.bethdianasmith.com http://www.hospitalitydesign.com

Hospitality Design - May 2021

Table of Contents for the Digital Edition of Hospitality Design - May 2021

contents
from the editor
behind the design
sketchbook
project breakdown: hall arts hotel dallas
trends: experiential restaurants
trends: new brands
places: boston
places: paris
brand identity: auberge resorts collection
interview: hoteliers
profile: beth diana smith
made in america
surfaces
bath
upholstered furniture
flooring
2021 hotel hot list
ad index
back space: roy kalfopoulou
Hospitality Design - May 2021 - Intro
Hospitality Design - May 2021 - Cover1
Hospitality Design - May 2021 - Cover2
Hospitality Design - May 2021 - 1
Hospitality Design - May 2021 - 2
Hospitality Design - May 2021 - 3
Hospitality Design - May 2021 - 4
Hospitality Design - May 2021 - contents
Hospitality Design - May 2021 - 6
Hospitality Design - May 2021 - 7
Hospitality Design - May 2021 - from the editor
Hospitality Design - May 2021 - 9
Hospitality Design - May 2021 - 10
Hospitality Design - May 2021 - 11
Hospitality Design - May 2021 - behind the design
Hospitality Design - May 2021 - 13
Hospitality Design - May 2021 - 14
Hospitality Design - May 2021 - 15
Hospitality Design - May 2021 - 16
Hospitality Design - May 2021 - sketchbook
Hospitality Design - May 2021 - 18
Hospitality Design - May 2021 - 19
Hospitality Design - May 2021 - 20
Hospitality Design - May 2021 - 21
Hospitality Design - May 2021 - 22
Hospitality Design - May 2021 - 23
Hospitality Design - May 2021 - 24
Hospitality Design - May 2021 - project breakdown: hall arts hotel dallas
Hospitality Design - May 2021 - 26
Hospitality Design - May 2021 - 27
Hospitality Design - May 2021 - trends: experiential restaurants
Hospitality Design - May 2021 - 29
Hospitality Design - May 2021 - 30
Hospitality Design - May 2021 - 31
Hospitality Design - May 2021 - 32
Hospitality Design - May 2021 - 33
Hospitality Design - May 2021 - 34
Hospitality Design - May 2021 - trends: new brands
Hospitality Design - May 2021 - 36
Hospitality Design - May 2021 - 37
Hospitality Design - May 2021 - 38
Hospitality Design - May 2021 - 39
Hospitality Design - May 2021 - 40
Hospitality Design - May 2021 - places: boston
Hospitality Design - May 2021 - 42
Hospitality Design - May 2021 - 43
Hospitality Design - May 2021 - 44
Hospitality Design - May 2021 - 45
Hospitality Design - May 2021 - 46
Hospitality Design - May 2021 - places: paris
Hospitality Design - May 2021 - 48
Hospitality Design - May 2021 - 49
Hospitality Design - May 2021 - 50
Hospitality Design - May 2021 - 51
Hospitality Design - May 2021 - 52
Hospitality Design - May 2021 - 53
Hospitality Design - May 2021 - 54
Hospitality Design - May 2021 - brand identity: auberge resorts collection
Hospitality Design - May 2021 - 56
Hospitality Design - May 2021 - 57
Hospitality Design - May 2021 - 58
Hospitality Design - May 2021 - 59
Hospitality Design - May 2021 - 60
Hospitality Design - May 2021 - 61
Hospitality Design - May 2021 - 62
Hospitality Design - May 2021 - 63
Hospitality Design - May 2021 - 64
Hospitality Design - May 2021 - 65
Hospitality Design - May 2021 - interview: hoteliers
Hospitality Design - May 2021 - 67
Hospitality Design - May 2021 - 68
Hospitality Design - May 2021 - 69
Hospitality Design - May 2021 - 70
Hospitality Design - May 2021 - 71
Hospitality Design - May 2021 - 72
Hospitality Design - May 2021 - 73
Hospitality Design - May 2021 - 74
Hospitality Design - May 2021 - profile: beth diana smith
Hospitality Design - May 2021 - 76
Hospitality Design - May 2021 - made in america
Hospitality Design - May 2021 - surfaces
Hospitality Design - May 2021 - 79
Hospitality Design - May 2021 - 80
Hospitality Design - May 2021 - 81
Hospitality Design - May 2021 - bath
Hospitality Design - May 2021 - 83
Hospitality Design - May 2021 - 84
Hospitality Design - May 2021 - 85
Hospitality Design - May 2021 - upholstered furniture
Hospitality Design - May 2021 - 87
Hospitality Design - May 2021 - 88
Hospitality Design - May 2021 - 89
Hospitality Design - May 2021 - flooring
Hospitality Design - May 2021 - 91
Hospitality Design - May 2021 - 92
Hospitality Design - May 2021 - 2021 hotel hot list
Hospitality Design - May 2021 - 94
Hospitality Design - May 2021 - 95
Hospitality Design - May 2021 - 96
Hospitality Design - May 2021 - 97
Hospitality Design - May 2021 - 98
Hospitality Design - May 2021 - 99
Hospitality Design - May 2021 - 100
Hospitality Design - May 2021 - 101
Hospitality Design - May 2021 - 102
Hospitality Design - May 2021 - 103
Hospitality Design - May 2021 - 104
Hospitality Design - May 2021 - 105
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Hospitality Design - May 2021 - 108
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Hospitality Design - May 2021 - 110
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Hospitality Design - May 2021 - 112
Hospitality Design - May 2021 - 113
Hospitality Design - May 2021 - 114
Hospitality Design - May 2021 - 115
Hospitality Design - May 2021 - 116
Hospitality Design - May 2021 - 117
Hospitality Design - May 2021 - ad index
Hospitality Design - May 2021 - 119
Hospitality Design - May 2021 - back space: roy kalfopoulou
Hospitality Design - May 2021 - Cover3
Hospitality Design - May 2021 - Cover4
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