Hospitality Design - June/July 2021 - 119

Led by Dawson Design Group, Hotel Zena in
Washington, DC features a mural of Ruth Bader
Ginsburg made from 20,000 handpainted tampons
TAL Studio's design for the Viceroy Chicago
includes a 30-foot-tall mural with quotes
from French writer Marcel Proust
Shown in a rendering, the Viceroy
Kopaonik Serbia from Wimberly
Interiors reinterprets Alpine chic
The gallery at Viceroy Washington DC
by EDG boasts a cardboard collage of
District native Marvin Gaye
San Francisco's Hotel Zeppelin nods to the
site's speakeasy past with a dramatic design
scheme courtesy of Dawson Design Group
This contemplative period also
propelled Viceroy to incorporate an
additional line into its ideology " that
speaks to the value of diff erence in
humanity, " says Walshe, manifesting in
a Viceroy for Everyone campaign that
encourages self-identifi cation among staff
and sends a message to potential guests
that they will encounter universal respect
at each hotel.
Such a solid infrastructure has led
to brand growth even amid uncertainty.
The 14 hotels in the Viceroy collection-
those like Snowmass in Colorado, Sugar
Beach in St. Lucia, and locations in Los
Cabos and Riviera Maya in Mexico-
are particularly well primed for postpandemic
travel. 2020 also spawned two
urban developments in the nation's capital:
the woman-centric Hotel Zena by Dawson
Design Group, and Viceroy Washington DC,
designed by EDG.
Looking ahead, Wimberly Interiors
will complete three upcoming projects for
the brand. The Viceroy at Ombria Resort
Algarve in Portugal is set to open in 2022,
followed a year later by the Viceroy Bocas
del Toro Panama, starring overwater villas.
Most immediately is the June arrival of
Viceroy Kopaonik Serbia, a ski-in/ski-out
resort in Raški Okrug, a few hours away
from Belgrade. " Historically, one of our
att ributes has been our courage to enter
new destinations before they become
established, " says Walshe of this foray into
Southeastern Europe. Like all Viceroy
properties, it will feature guestroom voiceactivation
capabilities, including Amazon
Alexa and Google Home units, born of the
COVID era that allow guests to order room
service and make pillow requests.
" At its essence, Viceroy is a luxury
oxymoron expressed through a contradiction
of consistent individuality, " Walshe
explains. " At that point of collision between
those opposing ideas of consistency and
individuality is where we exist. My job is
to curate that moment and to ensure we
have a suffi cient degree of consistency
within the organization without suff ocating
individuality and spontaneity [while
encouraging] a willingness to take risks
and make mistakes as we grow and try new
things. And it's a fun place to be. "
hospitalitydesign.com June/July 2021
119
Photos by CHRISTIAN HORAN and courtesy of VICEROY HOTEL GROUP

http://www.hospitalitydesign.com

Hospitality Design - June/July 2021

Table of Contents for the Digital Edition of Hospitality Design - June/July 2021

contents
from the editor
sketchbook
project breakdown: biodome
Interview: collaborations
interview: on our radar
interview: influential people
hd expo preview
from the show director
conference highlights
products
profile: emerging designers
hardware
casegoods
lighting
change agents
the new icons: william harris, kristina o'neal, adam farmerie, + greg bradshaw
the big thinkers: piero lissoni + stefano giussani
the curators: carrie + alex vik 
the investor: kendra plummer
the design advocate: michael k. chen
the storyteller: lukas rungger 
the hotelitarian: euan mcglashan
the inventors: v. mitch mcewen + amina blacksher
the disruptor: charlie macgregor 
the materialist: frida escobedo
the natural leader: bill walshe
the humanist: jeremy bull
the rebel designer: paula scher
the empathetic hotelier: phil hospod 
ad index
back space: markus schreyer
Hospitality Design - June/July 2021 - Intro
Hospitality Design - June/July 2021 - Cover1
Hospitality Design - June/July 2021 - Cover2
Hospitality Design - June/July 2021 - 1
Hospitality Design - June/July 2021 - 2
Hospitality Design - June/July 2021 - 3
Hospitality Design - June/July 2021 - 4
Hospitality Design - June/July 2021 - contents
Hospitality Design - June/July 2021 - 6
Hospitality Design - June/July 2021 - 7
Hospitality Design - June/July 2021 - from the editor
Hospitality Design - June/July 2021 - 9
Hospitality Design - June/July 2021 - 10
Hospitality Design - June/July 2021 - 11
Hospitality Design - June/July 2021 - 12
Hospitality Design - June/July 2021 - sketchbook
Hospitality Design - June/July 2021 - 14
Hospitality Design - June/July 2021 - 15
Hospitality Design - June/July 2021 - 16
Hospitality Design - June/July 2021 - 17
Hospitality Design - June/July 2021 - 18
Hospitality Design - June/July 2021 - 19
Hospitality Design - June/July 2021 - 20
Hospitality Design - June/July 2021 - project breakdown: biodome
Hospitality Design - June/July 2021 - 22
Hospitality Design - June/July 2021 - 23
Hospitality Design - June/July 2021 - 24
Hospitality Design - June/July 2021 - 25
Hospitality Design - June/July 2021 - Interview: collaborations
Hospitality Design - June/July 2021 - 27
Hospitality Design - June/July 2021 - 28
Hospitality Design - June/July 2021 - 29
Hospitality Design - June/July 2021 - 30
Hospitality Design - June/July 2021 - 31
Hospitality Design - June/July 2021 - 32
Hospitality Design - June/July 2021 - 32A
Hospitality Design - June/July 2021 - 32B
Hospitality Design - June/July 2021 - 32C
Hospitality Design - June/July 2021 - 32D
Hospitality Design - June/July 2021 - 33
Hospitality Design - June/July 2021 - 34
Hospitality Design - June/July 2021 - interview: on our radar
Hospitality Design - June/July 2021 - 36
Hospitality Design - June/July 2021 - 37
Hospitality Design - June/July 2021 - 38
Hospitality Design - June/July 2021 - 39
Hospitality Design - June/July 2021 - 40
Hospitality Design - June/July 2021 - 41
Hospitality Design - June/July 2021 - 42
Hospitality Design - June/July 2021 - 43
Hospitality Design - June/July 2021 - 44
Hospitality Design - June/July 2021 - interview: influential people
Hospitality Design - June/July 2021 - 46
Hospitality Design - June/July 2021 - 47
Hospitality Design - June/July 2021 - 48
Hospitality Design - June/July 2021 - 49
Hospitality Design - June/July 2021 - 50
Hospitality Design - June/July 2021 - hd expo preview
Hospitality Design - June/July 2021 - from the show director
Hospitality Design - June/July 2021 - 53
Hospitality Design - June/July 2021 - conference highlights
Hospitality Design - June/July 2021 - 55
Hospitality Design - June/July 2021 - 56
Hospitality Design - June/July 2021 - 57
Hospitality Design - June/July 2021 - 58
Hospitality Design - June/July 2021 - 59
Hospitality Design - June/July 2021 - 60
Hospitality Design - June/July 2021 - 61
Hospitality Design - June/July 2021 - products
Hospitality Design - June/July 2021 - 63
Hospitality Design - June/July 2021 - 64
Hospitality Design - June/July 2021 - profile: emerging designers
Hospitality Design - June/July 2021 - 66
Hospitality Design - June/July 2021 - 67
Hospitality Design - June/July 2021 - 68
Hospitality Design - June/July 2021 - 69
Hospitality Design - June/July 2021 - 70
Hospitality Design - June/July 2021 - 71
Hospitality Design - June/July 2021 - 72
Hospitality Design - June/July 2021 - hardware
Hospitality Design - June/July 2021 - 74
Hospitality Design - June/July 2021 - casegoods
Hospitality Design - June/July 2021 - 76
Hospitality Design - June/July 2021 - 77
Hospitality Design - June/July 2021 - 78
Hospitality Design - June/July 2021 - 79
Hospitality Design - June/July 2021 - 80
Hospitality Design - June/July 2021 - lighting
Hospitality Design - June/July 2021 - 82
Hospitality Design - June/July 2021 - 83
Hospitality Design - June/July 2021 - 84
Hospitality Design - June/July 2021 - 85
Hospitality Design - June/July 2021 - 86
Hospitality Design - June/July 2021 - 87
Hospitality Design - June/July 2021 - 88
Hospitality Design - June/July 2021 - change agents
Hospitality Design - June/July 2021 - the new icons: william harris, kristina o'neal, adam farmerie, + greg bradshaw
Hospitality Design - June/July 2021 - 91
Hospitality Design - June/July 2021 - 92
Hospitality Design - June/July 2021 - 93
Hospitality Design - June/July 2021 - 94
Hospitality Design - June/July 2021 - 95
Hospitality Design - June/July 2021 - the big thinkers: piero lissoni + stefano giussani
Hospitality Design - June/July 2021 - 97
Hospitality Design - June/July 2021 - the curators: carrie + alex vik 
Hospitality Design - June/July 2021 - 99
Hospitality Design - June/July 2021 - 100
Hospitality Design - June/July 2021 - the investor: kendra plummer
Hospitality Design - June/July 2021 - the design advocate: michael k. chen
Hospitality Design - June/July 2021 - 103
Hospitality Design - June/July 2021 - 104
Hospitality Design - June/July 2021 - 105
Hospitality Design - June/July 2021 - the storyteller: lukas rungger 
Hospitality Design - June/July 2021 - 107
Hospitality Design - June/July 2021 - 108
Hospitality Design - June/July 2021 - 109
Hospitality Design - June/July 2021 - the hotelitarian: euan mcglashan
Hospitality Design - June/July 2021 - 111
Hospitality Design - June/July 2021 - the inventors: v. mitch mcewen + amina blacksher
Hospitality Design - June/July 2021 - 113
Hospitality Design - June/July 2021 - the disruptor: charlie macgregor 
Hospitality Design - June/July 2021 - 115
Hospitality Design - June/July 2021 - the materialist: frida escobedo
Hospitality Design - June/July 2021 - 117
Hospitality Design - June/July 2021 - the natural leader: bill walshe
Hospitality Design - June/July 2021 - 119
Hospitality Design - June/July 2021 - the humanist: jeremy bull
Hospitality Design - June/July 2021 - 121
Hospitality Design - June/July 2021 - the rebel designer: paula scher
Hospitality Design - June/July 2021 - 123
Hospitality Design - June/July 2021 - the empathetic hotelier: phil hospod 
Hospitality Design - June/July 2021 - 125
Hospitality Design - June/July 2021 - ad index
Hospitality Design - June/July 2021 - 127
Hospitality Design - June/July 2021 - back space: markus schreyer
Hospitality Design - June/July 2021 - Cover3
Hospitality Design - June/July 2021 - Cover4
https://www.nxtbook.com/emerald/hd/202409
https://www.nxtbook.com/emerald/hd/202408
https://www.nxtbook.com/emerald/hd/202407
https://www.nxtbook.com/emerald/hd/20240506
https://www.nxtbook.com/emerald/hd/202404
https://www.nxtbook.com/emerald/hd/202403
https://www.nxtbook.com/emerald/hd/202401
https://www.nxtbook.com/emerald/hd/202312
https://www.nxtbook.com/emerald/hd/202311
https://www.nxtbook.com/emerald/hd/202310
https://www.nxtbook.com/emerald/hd/202309
https://www.nxtbook.com/emerald/hd/202308
https://www.nxtbook.com/emerald/hd/202307
https://www.nxtbook.com/emerald/hd/20230506
https://www.nxtbook.com/emerald/hd/202304
https://www.nxtbook.com/emerald/hd/202303
https://www.nxtbook.com/emerald/hd/202301
https://www.nxtbook.com/emerald/hd/202212
https://www.nxtbook.com/emerald/hd/202211
https://www.nxtbook.com/emerald/hd/202210
https://www.nxtbook.com/emerald/hd/202209
https://www.nxtbook.com/emerald/hd/Fall2022
https://www.nxtbook.com/emerald/hd/202208
https://www.nxtbook.com/emerald/hd/202207
https://www.nxtbook.com/emerald/hd/202206
https://www.nxtbook.com/emerald/hd/202204
https://www.nxtbook.com/emerald/hd/202203
https://www.nxtbook.com/emerald/hd/202201
https://www.nxtbook.com/emerald/hd/202112
https://www.nxtbook.com/emerald/hd/202111
https://www.nxtbook.com/emerald/hd/Fall2021
https://www.nxtbook.com/emerald/hd/202110
https://www.nxtbook.com/emerald/hd/202109
https://www.nxtbook.com/emerald/hd/202108
https://www.nxtbook.com/emerald/hd/202106
https://www.nxtbook.com/emerald/hd/202105
https://www.nxtbook.com/emerald/hd/202104
https://www.nxtbook.com/nxtbooks/hd/202102
https://www.nxtbook.com/nxtbooks/hd/202101
https://www.nxtbook.com/nxtbooks/hd/202012
https://www.nxtbook.com/nxtbooks/hd/202011
https://www.nxtbook.com/nxtbooks/hd/fall2020
https://www.nxtbook.com/nxtbooks/hd/202010
https://www.nxtbook.com/nxtbooks/hd/202009
https://www.nxtbook.com/nxtbooks/hd/202008
https://www.nxtbook.com/nxtbooks/hd/202007
https://www.nxtbook.com/nxtbooks/hd/202006
https://www.nxtbook.com/nxtbooks/hd/202005
https://www.nxtbook.com/nxtbooks/hd/expo2020_showguide
https://www.nxtbook.com/nxtbooks/hd/202003
https://www.nxtbook.com/nxtbooks/hd/202002
https://www.nxtbook.com/nxtbooks/hd/202001
https://www.nxtbook.com/nxtbooks/hd/201912
https://www.nxtbook.com/nxtbooks/hd/201911
https://www.nxtbook.com/nxtbooks/hd/fall2019
https://www.nxtbook.com/nxtbooks/hd/201910
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2019
https://www.nxtbook.com/nxtbooks/hd/201909
https://www.nxtbook.com/nxtbooks/hd/201908
https://www.nxtbook.com/nxtbooks/hd/201907
https://www.nxtbook.com/nxtbooks/hd/201906
https://www.nxtbook.com/nxtbooks/hd/201905
https://www.nxtbook.com/nxtbooks/hd/20190304
https://www.nxtbook.com/nxtbooks/hd/201902
https://www.nxtbook.com/nxtbooks/hd/201901
https://www.nxtbook.com/nxtbooks/hd/201812
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2018
https://www.nxtbook.com/nxtbooks/hd/201811
https://www.nxtbook.com/nxtbooks/hd/201810
https://www.nxtbook.com/nxtbooks/hd/201809
https://www.nxtbook.com/nxtbooks/hd/201808
https://www.nxtbook.com/nxtbooks/hd/201807
https://www.nxtbook.com/nxtbooks/hd/201806
https://www.nxtbook.com/nxtbooks/hd/201805
https://www.nxtbook.com/nxtbooks/hd/201803
https://www.nxtbook.com/nxtbooks/hd/201802
https://www.nxtbook.com/nxtbooks/hd/201801
https://www.nxtbook.com/nxtbooks/hd/201712
https://www.nxtbook.com/nxtbooks/hd/201711
https://www.nxtbook.com/nxtbooks/hd/201710
https://www.nxtbook.com/nxtbooks/hd/201709
https://www.nxtbook.com/nxtbooks/hd/201708
https://www.nxtbook.com/nxtbooks/hd/201707
https://www.nxtbook.com/nxtbooks/hd/201706
https://www.nxtbook.com/nxtbooks/hd/201705
https://www.nxtbook.com/nxtbooks/hd/20170304
https://www.nxtbook.com/nxtbooks/hd/201702
https://www.nxtbook.com/nxtbooks/hd/201701
https://www.nxtbook.com/nxtbooks/hd/201612
https://www.nxtbook.com/nxtbooks/hd/201611
https://www.nxtbook.com/nxtbooks/hd/201610
https://www.nxtbook.com/nxtbooks/hd/201609
https://www.nxtbook.com/nxtbooks/hd/201608
https://www.nxtbook.com/nxtbooks/hd/201607
https://www.nxtbook.com/nxtbooks/hd/201606
https://www.nxtbook.com/nxtbooks/hd/201605
https://www.nxtbook.com/nxtbooks/hd/20160304
https://www.nxtbook.com/nxtbooks/hd/20160102
https://www.nxtbook.com/nxtbooks/hd/201512
https://www.nxtbook.com/nxtbooks/hd/201511
https://www.nxtbook.com/nxtbooks/hd/201510
https://www.nxtbook.com/nxtbooks/hd/201509
https://www.nxtbook.com/nxtbooks/hd/201508
https://www.nxtbook.com/nxtbooks/hd/201507
https://www.nxtbook.com/nxtbooks/hd/201506
https://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
https://www.nxtbook.com/nxtbooks/hd/201505
https://www.nxtbook.com/nxtbooks/hd/20150304
https://www.nxtbook.com/nxtbooks/hd/20150102
https://www.nxtbook.com/nxtbooks/hd/201412
https://www.nxtbook.com/nxtbooks/hd/201411
https://www.nxtbook.com/nxtbooks/hd/201410
https://www.nxtbook.com/nxtbooks/hd/201409
https://www.nxtbook.com/nxtbooks/hd/201408
https://www.nxtbook.com/nxtbooks/hd/201407
https://www.nxtbook.com/nxtbooks/hd/201406
https://www.nxtbook.com/nxtbooks/hd/20140506
https://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
https://www.nxtbook.com/nxtbooks/hd/20140304
https://www.nxtbook.com/nxtbooks/hd/20140102
https://www.nxtbookmedia.com