Hospitality Design - November 2021 - 104

collecting moments
Robert Louey
Creative Director | Robert Louey Design | New York and California
While Robert Louey feels the word branding has become
too expansive in its meaning, much like the term luxury
in hospitality, his work involves building strong cultural
frameworks for hotel and restaurant brands.
" Everything and everyone has an origin story or
journey, " Louey says. " It's about going back to the basics
of who, what, when, and why to draw out the narratives,
purposes, and values that will infuse a brand with a strong
cultural framework according to which people operate
internally and which creates experiences externally. As a
brand unfolds, the experience level goes up because people
are being touched and engaged by its values. "
The bi-coastal Louey sees the phrases, images, and
logos he develops for world-class operators as pledges or
promises, likening the process to changing " trademarking
to trustmaking, " he says. One example of a simple phrase
that has successfully resonated to defi ne a global brand
is Rosewood's A Sense of Place. Louey reinforces that
philosophy via graphics and moments that respect the
timeless nature of the hotel's design while also celebrating
the brand's relationship with its guests.
" It's easy to run down a brand's credibility when people
feel let down by a promise, " he says. " For us, it's about
taking the intangible, the ethereal, and the undetected
emotion-and making them tangible. "
One of his frequent collaborators is Tony Chi, a friend
since the pair leſt high school in New York, clocking a
40-year-plus friendship that seamlessly spans life and
work. " When you truly understand how the soul of a brand
works on a daily basis, you can then design to support this, "
says Louey. " And the beauty of what Tony does is what
you can't see-how he makes people feel when they move
through his interiors. "
It's not surprising to learn that the collaborators share a
deep curiosity about the world. " There's not enough time to
know everything so each book, object, or image we collect
brings richness to the idea of who we are-and perhaps
a litt le more wisdom and knowledge, " he explains. " My
mother told me something that has stuck with me through
life: be very cognizant of what you have because you never
really own it, you merely hold it for a while and then pass
it on. "
His mother's wise words feed into the sustainability
aspect of his work: " You can choose to destroy something,
leave it as it is, or improve it. So that's always in the back of
my mind: I'm just a caretaker of what I've collected. "
104
November 2021 hospitalitydesign.com
http://www.hospitalitydesign.com

Hospitality Design - November 2021

Table of Contents for the Digital Edition of Hospitality Design - November 2021

toc
from the editor
from the guest editor
hd awards
memoir: tony chi
project breakdown: the carlyle
a sense of place with william paley
interview: artists
profile: david singer
lighting
wallcoverings
seating
bath
the art of collecting
collecting places: sonia cheng
collecting architecture: forth bagley
collecting gardens: wannaporn pui phornprapha
collecting moments: robert louey
collecting art + design: ashlee harrison
collecting scents: julian bedel 
collecting experiences: stefan ashkenazy
collecting flavors: will nazar
collecting craft: melanie courbet
collecting culture: knud erik hansen
ad index
back space
Hospitality Design - November 2021 - Intro
Hospitality Design - November 2021 - Cover1
Hospitality Design - November 2021 - Cover2
Hospitality Design - November 2021 - 1
Hospitality Design - November 2021 - 2
Hospitality Design - November 2021 - 3
Hospitality Design - November 2021 - 4
Hospitality Design - November 2021 - toc
Hospitality Design - November 2021 - 6
Hospitality Design - November 2021 - 7
Hospitality Design - November 2021 - 8
Hospitality Design - November 2021 - 9
Hospitality Design - November 2021 - from the editor
Hospitality Design - November 2021 - 11
Hospitality Design - November 2021 - 12
Hospitality Design - November 2021 - 13
Hospitality Design - November 2021 - 14
Hospitality Design - November 2021 - 15
Hospitality Design - November 2021 - from the guest editor
Hospitality Design - November 2021 - 17
Hospitality Design - November 2021 - 18
Hospitality Design - November 2021 - 19
Hospitality Design - November 2021 - hd awards
Hospitality Design - November 2021 - 21
Hospitality Design - November 2021 - 22
Hospitality Design - November 2021 - memoir: tony chi
Hospitality Design - November 2021 - 24
Hospitality Design - November 2021 - 25
Hospitality Design - November 2021 - 26
Hospitality Design - November 2021 - 27
Hospitality Design - November 2021 - 28
Hospitality Design - November 2021 - 29
Hospitality Design - November 2021 - 30
Hospitality Design - November 2021 - 31
Hospitality Design - November 2021 - 32
Hospitality Design - November 2021 - 33
Hospitality Design - November 2021 - 34
Hospitality Design - November 2021 - project breakdown: the carlyle
Hospitality Design - November 2021 - 36
Hospitality Design - November 2021 - 37
Hospitality Design - November 2021 - 38
Hospitality Design - November 2021 - 39
Hospitality Design - November 2021 - 40
Hospitality Design - November 2021 - 41
Hospitality Design - November 2021 - 42
Hospitality Design - November 2021 - 43
Hospitality Design - November 2021 - 44
Hospitality Design - November 2021 - 45
Hospitality Design - November 2021 - 46
Hospitality Design - November 2021 - a sense of place with william paley
Hospitality Design - November 2021 - 48
Hospitality Design - November 2021 - 49
Hospitality Design - November 2021 - 50
Hospitality Design - November 2021 - 51
Hospitality Design - November 2021 - 52
Hospitality Design - November 2021 - 53
Hospitality Design - November 2021 - 54
Hospitality Design - November 2021 - 55
Hospitality Design - November 2021 - 56
Hospitality Design - November 2021 - 57
Hospitality Design - November 2021 - 58
Hospitality Design - November 2021 - 59
Hospitality Design - November 2021 - interview: artists
Hospitality Design - November 2021 - 61
Hospitality Design - November 2021 - 62
Hospitality Design - November 2021 - 63
Hospitality Design - November 2021 - 64
Hospitality Design - November 2021 - 65
Hospitality Design - November 2021 - 66
Hospitality Design - November 2021 - 67
Hospitality Design - November 2021 - 68
Hospitality Design - November 2021 - 69
Hospitality Design - November 2021 - 70
Hospitality Design - November 2021 - profile: david singer
Hospitality Design - November 2021 - 72
Hospitality Design - November 2021 - 73
Hospitality Design - November 2021 - 74
Hospitality Design - November 2021 - lighting
Hospitality Design - November 2021 - 76
Hospitality Design - November 2021 - 77
Hospitality Design - November 2021 - 78
Hospitality Design - November 2021 - 79
Hospitality Design - November 2021 - 80
Hospitality Design - November 2021 - 81
Hospitality Design - November 2021 - 82
Hospitality Design - November 2021 - wallcoverings
Hospitality Design - November 2021 - 84
Hospitality Design - November 2021 - seating
Hospitality Design - November 2021 - 86
Hospitality Design - November 2021 - bath
Hospitality Design - November 2021 - 88
Hospitality Design - November 2021 - 89
Hospitality Design - November 2021 - 90
Hospitality Design - November 2021 - 91
Hospitality Design - November 2021 - 92
Hospitality Design - November 2021 - the art of collecting
Hospitality Design - November 2021 - collecting places: sonia cheng
Hospitality Design - November 2021 - 95
Hospitality Design - November 2021 - 96
Hospitality Design - November 2021 - 97
Hospitality Design - November 2021 - collecting architecture: forth bagley
Hospitality Design - November 2021 - 99
Hospitality Design - November 2021 - collecting gardens: wannaporn pui phornprapha
Hospitality Design - November 2021 - 101
Hospitality Design - November 2021 - 102
Hospitality Design - November 2021 - 103
Hospitality Design - November 2021 - collecting moments: robert louey
Hospitality Design - November 2021 - 105
Hospitality Design - November 2021 - collecting art + design: ashlee harrison
Hospitality Design - November 2021 - 107
Hospitality Design - November 2021 - collecting scents: julian bedel 
Hospitality Design - November 2021 - 109
Hospitality Design - November 2021 - collecting experiences: stefan ashkenazy
Hospitality Design - November 2021 - 111
Hospitality Design - November 2021 - collecting flavors: will nazar
Hospitality Design - November 2021 - 113
Hospitality Design - November 2021 - collecting craft: melanie courbet
Hospitality Design - November 2021 - 115
Hospitality Design - November 2021 - 116
Hospitality Design - November 2021 - 117
Hospitality Design - November 2021 - collecting culture: knud erik hansen
Hospitality Design - November 2021 - 119
Hospitality Design - November 2021 - 120
Hospitality Design - November 2021 - 121
Hospitality Design - November 2021 - 122
Hospitality Design - November 2021 - 123
Hospitality Design - November 2021 - 124
Hospitality Design - November 2021 - 125
Hospitality Design - November 2021 - ad index
Hospitality Design - November 2021 - 127
Hospitality Design - November 2021 - back space
Hospitality Design - November 2021 - Cover3
Hospitality Design - November 2021 - Cover4
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