advertorial Q&A with Nina Magon Designer Describe your business in one sentence. A global luxury design studio where architecture and interior design blend seamlessly to deliver the world's most exclusive residences, commercial, hospitality, and special commission experiences. What led you to expand your brand into products. Creating luxurious products under my own brand has always been a dream of mine. How important is customization? How has it enhanced your products or relationships with clients? We are a bespoke design fi rm, so it is extremely important to give our clients something that is unique and tailored to their specifi c design tastes, the same goes for products. What can we expect product-wise from your company in 2022? My Luxurious Pavus Product Collection under the Nina Magon Lifestyle brand to expand and the new Studio M x Nina Magon lighting collection to launch. Why is collaborating important to your company? Tell us about some of your recent product collaborations. Collaborating is a great way to partner with amazing companies and create something unique in the design world. I have had the privilege of working with Studio M from Maxim Lighting for my new lighting collection launching this fall. Working with them has been incredible and what we created together is stunning. What differentiates you from your competitors? Our forward-thinking ethos and uncompromisingly high standards are held and delivered whilst creating exquisitely luxurious spaces, through experiential, one-of-a-kind designs that are tailored to our client's needs, wants, and wildest imaginations. Stonewall Stratum Megalith 044 November 2021 hospitalitydesign.comhttp://www.hospitalitydesign.com