Hospitality Design - April 2023 - 76

business sense new brands
Originally designed as a private mansion,
Hôtel Les Capitouls Toulouse Centre will
soon join Accor's Handwritten Collection
Le Splendid Hotel Lac d'Annecy,
opening this year in France as part of
the Handwritten Collection, pairs Art
Deco and 1950s elements
Warm brick will be a defining feature
of the Hôtel Les Capitouls Toulouse
continue to disrupt the hospitality space. Fitness
and wellbeing are at the core of the modern
lifestyle. We've observed this demand across our
existing portfolio and decided to introduce SIRO
to provide a place where passion can be ignited
for living well, to inspire and unite people to
become the best versions of themselves. "
Leading SIRO's programming is Team
SIRO, a collective of athletes, technicians, and
specialists who can train guests and teach them
biohacking techniques based fi tness, nutrition,
sleep, recovery, and mindfulness. The interiors
also promote that mission throughout with
panoramic views, a calming aesthetic, and plenty
of rejuvenating communal spaces.
Courtesy of local practice LW Design
Soothing guestrooms will be a hallmark of the
wellness-focused SIRO One Za'abeel in Dubai
lodges that are carefully designed to ensure that
form and function are symbiotic. "
An accessible pricepoint is intrinsic to the
Bluebird ethos, and so small luxuries and services
are scaled back. " People understand when they
are booking that they won't have all the same
bells and whistles in the room that they would
at a Lark. On the fl ipside, because Bluebirds are
renovations of existing hotels, they oſt en have
additional amenities like pools, " Blood continues.
" Guests essentially get the same att ention to
detail and fi nish quality that they would at a
higher pricepoint, " like the matt resses, linens,
and pillows that are also found at Lark.
Bluebird properties largely showcase
standardized features such as wood-wrapped
walls, but they all exude a local air because of
objects sourced from nearby antique shops and
076
fl ea markets. Blood and his team also try to
preserve and celebrate the discovery of original
elements. " For instance, in Dennisport the
bathrooms had amazing 6-by-6 pink tiles that we
had to keep, " he says, " and the cott ages had knott y
pine-paneled walls, which became the main
design inspiration for the project. "
SIRO
One Za'abeel, developer Ithra Dubai's swank,
mixed-use development in the center of the city,
will bring together an urban One&Only resort
and the fi rst location of SIRO, a hotel brand
anchored in fi tness and recovery, late this year.
" Dubai's vibrant energy and adventurous spirit
make the city the perfect place to launch, " says
Philippe Zuber, CEO of Kerzner International,
the developer behind both brands. " We want to
Group, SIRO One Za'abeel invites guests into
a transformative world, where they sett le into
the natural light-fi lled fi tness club for yoga and
meditation sessions and take to the cryotherapy
chambers or sign up for acupuncture in the
Recovery Lab. When they wind down in their
rooms, they are treated to thermoregulation
matt resses topped in anti-allergen duvets, a
dimming lighting system, and steam showers.
SIRO Boka Place, coming to Montenegro
in 2024, is a choice follow-up to Dubai that
capitalizes upon its location on the Adriatic
Sea with sailing excursions. Proximity to an
abundance of outdoor activities like hiking and
cycling trails is, in fact, a driver of the brand's
development.
A destination for those who want to " unlock
their physical and mental potential, " says Zuber,
SIRO thrives on " blending the boundaries
between hospitality and wellness through a
fresh and balanced perspective and energizing
experiences. " hd
April 2023 hospitalitydesign.com
Photos by NATALEE COCKS and courtesy of the HANDWRITTEN COLLECTION
http://www.hospitalitydesign.com
Hospitality Design - April 2023

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