Hospitality Design - May/June 2023 - 30

design fi rm of the year
Tara Bernerd
Founder
Tara Bernerd & Partners, London
Celebrating 21 years as the founder and leader of her eponymous London fi rm, Tara Bernerd (who now splits her time in Milan) is
quick to point out that the honor is not just about her, but shared with her multidisciplinary team. " It touched everyone in the studio, "
which has now grown to nearly 50 members, she says, who work in various locations. With a disparate background and somewhat
winding path to design, Bernerd has cemented herself and her fi rm as a preeminent force in the industry-working with the likes of
powerhouse brands such as Thompson, Four Seasons, Belmond, Rosewood, and more. Here, she touches on a bit of her history, her
fi rm's approach, and a glimpse into the future.
Did you always know you wanted to be a designer?
I can't say that I set out to end up on this career path. It was very much part of a journey. When I look back, it's almost like a large
tapestry or that marvelous fi lm when you just look back at the end and they see all the collages and it all comes together and you are
like, 'right, it all makes sense.' From a very young age, I was thrown into work. They started almost like internships, or something
based on old school apprenticeships. Some of them, at the time, might seem completely irrelevant, but I worked at a young age for
Condé Nast, and from there public relations and marketing. I never quite [found] the right thing. All these things taught me the
relevance of the structure-not only the content, but the marketing side of it. That then led me into a period of life where I worked [on
the business side] in property and development. It was this culmination of experiences and learning.

Hospitality Design - May/June 2023

Table of Contents for the Digital Edition of Hospitality Design - May/June 2023

contents
from the editor
behind the design
people: cityscene dc
sketchbook
hotelier of the year: kemper hyers
design firm of the year: tara bernerd & partners
hdac awards of excellence: ashli johnson
designer profile: diego olivero
outdoor
seating
wallcoverings
window coverings
hd awards: products
hd/west elm student product design competition
hd awards: projects
ad index
back space: constantina tsoutsikou
Hospitality Design - May/June 2023 - Intro
Hospitality Design - May/June 2023 - Cover1
Hospitality Design - May/June 2023 - Cover2
Hospitality Design - May/June 2023 - 1
Hospitality Design - May/June 2023 - 2
Hospitality Design - May/June 2023 - 3
Hospitality Design - May/June 2023 - 4
Hospitality Design - May/June 2023 - contents
Hospitality Design - May/June 2023 - 6
Hospitality Design - May/June 2023 - 7
Hospitality Design - May/June 2023 - from the editor
Hospitality Design - May/June 2023 - 9
Hospitality Design - May/June 2023 - 10
Hospitality Design - May/June 2023 - 11
Hospitality Design - May/June 2023 - behind the design
Hospitality Design - May/June 2023 - 13
Hospitality Design - May/June 2023 - 14
Hospitality Design - May/June 2023 - 15
Hospitality Design - May/June 2023 - people: cityscene dc
Hospitality Design - May/June 2023 - 17
Hospitality Design - May/June 2023 - 18
Hospitality Design - May/June 2023 - sketchbook
Hospitality Design - May/June 2023 - 20
Hospitality Design - May/June 2023 - 21
Hospitality Design - May/June 2023 - 22
Hospitality Design - May/June 2023 - 23
Hospitality Design - May/June 2023 - hotelier of the year: kemper hyers
Hospitality Design - May/June 2023 - 25
Hospitality Design - May/June 2023 - 26
Hospitality Design - May/June 2023 - 27
Hospitality Design - May/June 2023 - 28
Hospitality Design - May/June 2023 - 29
Hospitality Design - May/June 2023 - design firm of the year: tara bernerd & partners
Hospitality Design - May/June 2023 - 31
Hospitality Design - May/June 2023 - 32
Hospitality Design - May/June 2023 - 33
Hospitality Design - May/June 2023 - 34
Hospitality Design - May/June 2023 - 35
Hospitality Design - May/June 2023 - hdac awards of excellence: ashli johnson
Hospitality Design - May/June 2023 - 37
Hospitality Design - May/June 2023 - 38
Hospitality Design - May/June 2023 - 39
Hospitality Design - May/June 2023 - 40
Hospitality Design - May/June 2023 - designer profile: diego olivero
Hospitality Design - May/June 2023 - outdoor
Hospitality Design - May/June 2023 - 43
Hospitality Design - May/June 2023 - 44
Hospitality Design - May/June 2023 - 45
Hospitality Design - May/June 2023 - 46
Hospitality Design - May/June 2023 - seating
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Hospitality Design - May/June 2023 - 50
Hospitality Design - May/June 2023 - 51
Hospitality Design - May/June 2023 - 52
Hospitality Design - May/June 2023 - wallcoverings
Hospitality Design - May/June 2023 - 54
Hospitality Design - May/June 2023 - 55
Hospitality Design - May/June 2023 - 56
Hospitality Design - May/June 2023 - 57
Hospitality Design - May/June 2023 - 58
Hospitality Design - May/June 2023 - window coverings
Hospitality Design - May/June 2023 - 60
Hospitality Design - May/June 2023 - hd awards: products
Hospitality Design - May/June 2023 - 62
Hospitality Design - May/June 2023 - 63
Hospitality Design - May/June 2023 - 64
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Hospitality Design - May/June 2023 - 74
Hospitality Design - May/June 2023 - 75
Hospitality Design - May/June 2023 - 76
Hospitality Design - May/June 2023 - hd/west elm student product design competition
Hospitality Design - May/June 2023 - 78
Hospitality Design - May/June 2023 - hd awards: projects
Hospitality Design - May/June 2023 - 80
Hospitality Design - May/June 2023 - 81
Hospitality Design - May/June 2023 - 82
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Hospitality Design - May/June 2023 - 149
Hospitality Design - May/June 2023 - ad index
Hospitality Design - May/June 2023 - 151
Hospitality Design - May/June 2023 - back space: constantina tsoutsikou
Hospitality Design - May/June 2023 - Cover3
Hospitality Design - May/June 2023 - Cover4
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