perspectives business sense By Kathryn Greene INDUSTRY PULSE In an ongoing series, Hospitality Design talks to designers with varying years of experience to get their take on the industry. In this installment, four young professionals-who were part of this year's HD Expo + Conference's New Design Professionals class-discuss the concerns and challenges of starting a career in design, work-related reality checks, and the common misconceptions facing their generation. Betina Dimaculangan Designer BraytonHughes Design Studios Why do you love design? I get to create spaces that can make an impact on the community. Design changes the way people live and feel, and I am happy to be a part of that equation. Common misconceptions about your generation? That we want to start being a designer immediately and not go through the process of working in the library first. We do want to be able to join in the design process as we have new ideas that may be beneficial to the project. What has surprised you most about the industry? Everyone has an opinion. Some people embrace that while others don't. It's all about finding that balance that will make the project a success. First work-related reality check? The budget is the most important aspect of any project, and it has required me to be as creative as possible while not compromising the design. Montage Big Sky in Montana is a modern alpine retreat featuring floor-to-ceiling windows Kinley McGowan Architectural Interior Designer Studio 11 Design Why do you love hospitality design? I love that we can design for so many people within one project-whereas in residential or commercial [design], you are more limited to a certain profession or personality. What trends are you paying attention to? Sustainability and health/fitness-related requirements being implemented. How important has mentorship been to you? My mentors are the reason I am the designer I currently am. Common misconceptions about your generation? We aren't hard workers and do the bare minimum. The lobby at the Thompson Buckhead in Atlanta blends classic Southern charm with modern moments What's your vision for your future? To grow into a leader within the workplace. hospitalitydesign.com July 2023 027 Photos by DOUGLAS FRIEDMAN and CHRISTIAN HORANhttp://www.hospitalitydesign.com