Hospitality Design - September 2023 - 22

perspectives trends
A growing force of designers and developers
like Ashen is promoting a new model of nextgeneration
housing by embracing a hospitalityinspired
approach. Projects like the Handel
Architects-designed Inspīr Carnegie Hill in
New York from Maplewood Senior Living and
Ashen's recently unveiled Heartis Buckhead in
Atlanta are taking cues from high-end hotels and
incorporating amenities like spa-like wellness
centers, rooftop pools, and locally sourced and chefdesigned
F&B programs.
Many of these communities are finding homes
in metropolitan areas: In 2024, Austin, Texas
will see the opening of Grand Living at the Grove
with a design by St. Louis firm Spellman Brady
& Company, while Maplewood's Inspīr brand is
establishing a second location in Washington, DC,
transforming the historic Fairfax hotel into Inspīr
Embassy Row with the help of New York firm
Beyer Blinder Belle.
The emergence of these urban developments
is a gamechanger, according to Ashen, who notes
that historically, retirement communities have
been built in suburban areas, adding to concerns
about the effects of isolation on aging adults. By
inserting a community into an urban environment,
access to shopping, restaurants, and cultural
institutions is easily established with a happy
byproduct: the opportunity for beneficial crossgenerational
interaction. To that end, we highlight
two projects in New York that are putting a new
spin on senior living with elevated design, curated
amenities, quality care, and a sense of community.
Coterie Hudson Yards
Following the debut of Coterie Cathedral Hill
in San Francisco, Related Companies unveiled
Coterie Hudson Yards, the company's latest
development for its Atria Senior Living brand, in
Manhattan's West Side earlier this year.
" Coterie properties are designed to foster
community while providing the expertly designed
residences, unparalleled access, and services
residents want with the tailored care they need, "
says Hailey Sarage, vice president at Related
Companies. The property offers everything from
onsite healthcare facilities with industry-leading
treatment and diagnostic capabilities, to a theater,
yoga studio, and salon operated by Oscar Blandi.
Global firm March and White Design (MAWD),
which crafted the San Francisco location, was
again tasked with designing interiors that would
set the foundation for 24/7 programming, care, and
social activity. For Hudson Yards, MAWD opted
to create a sense of warmth and elegance through
muted colors; layered, luxe materials like quartz
and marble; and vibrant artwork.
On the Memory Care floor, for instance,
leather-wrapped handrails line a circular corridor,
022
The Physician's suite at Coterie Hudson Yards pairs
24/7 medical care with a wellness team trained
through the Mayo Clinic's Healthy Living Program
Residences at Coterie Hudson Yards feature highend
finishes and life-enhancing smart home tech
A large-scale piece of art welcomes
residences to the lobby at the MAWDdesigned
Coterie Hudson Yards
Comfortable seating flanks a central fireplace
in the lobby at Coterie Hudson Yards
September 2023 hospitalitydesign.com
Photos by COLIN MILLER
http://www.hospitalitydesign.com
Hospitality Design - September 2023

Table of Contents for the Digital Edition of Hospitality Design - September 2023
