Hospitality Design - December 2023 - 87

A whimsical aquatic mural from James Boyd
wraps Japanese brasserie ZZ's in ZZ's Club
The Nook, Broadwick Soho's ground floor
lounge, is draped in intricate Italian fabrics
Bold hues complement retro-style
wood paneling and references to space
exploration in the Americana Motor Hotel
Flute, the extravagant rooftop bar at the
Broadwick Soho, melds animal prints, cork
walls, and a palm frond-patterned carpet
rich and colorful space, " says Jeff ers, who
mixed animal motifs, fringe, handpainted
murals, barley-twist mahogany chairs, and
tables carved with fantastical symbology.
The 24-room retreat, restaurant, and
lounge on eight acres in California wine
country employs color to highlight historic
features, plus 200 antiques and artefacts
placed alongside contemporary works
and lighting. " Periwinkle blue and ochre
yellow hues pulled from the lush gardens
create personality, " Jeff ers adds, " while
pops of color in every corner of its lively yet
sophisticated spaces surprise and delight. "
Across the pond, the 57-room Broadwick
Soho, Martin Brudnizki's fi rst top-to-bott om
London hotel design, is a highly personalized
feast for the senses. The kaleidoscope of
textures, illumination, and patt erns not
only honors the notoriously louche district,
but also owner Noel Hayden's now-shutt ered
family hotel, Mon Ami, where he grew up and
was a magician's assistant. Vintage family
photos contribute to art and merchandise
collections, while in restaurant Dear Jackie,
named aſt er Hayden's mother, dolce vita meets
disco with Murano lighting, red silk walls, and
cozy booths. Rooſt op venue Flute mixes gold,
crystal, mint, and salmon tones with animal
prints, cork walls, mirrored ceilings, and an
onyx bar counter. " Strong women like Mary
Fedden, Molly Parkin, and Muriel Belcher
who frequented Soho during the 1960s and
'70s signifi cantly shaped our design approach, "
says Brudnizki. " It's Studio 54 meets your
grandmother's townhouse. "
Back in New York, Major Food Group's
ZZ's Club was designed by Ken Fulk to drape
the private club's members in opulence (Crown
Club, also designed by Fulk, graces Brooklyn's
Barclays Center). Tropical-themed ZZ's Bar
anchors signature Japanese brasserie ZZ's
where artist James Boyd's aquatic mural
envelops the double-height room as an upsidedown
golden palm tree lights hang from above.
Upstairs in Carbone Privato, the
restaurant's fi rst private outpost, crimson
damask velvets, burnished brass, and ornate
chandeliers create the feel of an old-school
supper club. The Clam Bar is the heart of ZZ's.
Here, Fulk conceived a handpainted bar with
elaborate motifs evocative of the Duomo in
Florence. " At the edge of Manhatt an, members
are whisked into another world, " says Fulk,
" a European adventure where gilded luxury
meets the tropical glamour of the Amalfi Coast
to create an elevated dreamscape. " hd
hospitalitydesign.com December 2023
087
Photos by MATTHEW MILLMAN, NGOC MINH NGO, REGAN WOOD, and courtesy of THE BROADWICK SOHO
http://www.hospitalitydesign.com
Hospitality Design - December 2023

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