Hospitality Design February - March 2024 - 107

around the world morocco
By JoAnn Greco
RICH TAPESTRY
From big brands to small boutiques, Morocco celebrates its heritage
Bouncing back from the destructive one-two punch of a global pandemic and a powerful earthquake,
Morocco welcomed a record-setting 14.5 million visitors in 2023. It's just the start as the North African
country's tourism ministry has set an ambitious goal of doubling that number by 2030.
Not coincidentally, that's the year the country (with Spain and Portugal) will co-host soccer's World
Cup. It's also why so many international luxury brands have opened new properties in recent years. The
push started late in 2022, with the 120-room Conrad Rabat Arzana and Tangier's Fairmont Tazi Palace, the
handiwork of global firm OBMI. At the turn of 2023, things got off with a bang as Nobu Hotels introduced
its Japanese-inflected brand to Africa. The 71-suite Nobu Hotel Marrakech features a design by Jacques
Garcia that blends Moroccan craftsmanship with modern touches across its restaurant and bar, rooftop
garden with panoramic views, three swimming pools, and a subterranean spa and wellness center.
Smaller properties are also catching the eyes of design connoisseurs, often thanks to their imaginative
reuse of the riad, a distinct Moroccan style of residential architecture. In Marrakech, for instance, Belgian
ceramicist Laurence Leenaert expanded her brand, LRNCE, to open the five-room Rosemary, a shoppable
inn that takes the blank canvas of the riad and enlivens it with her own signature squiggles on everything
from a tiled shower wall to the bed linens.
Located 30 minutes outside of Marrakech, Farasha
Farmhouse is nestled among two mountain ranges
hospitalitydesign.com February/March 2024
107

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Hospitality Design February - March 2024

Table of Contents for the Digital Edition of Hospitality Design February - March 2024

contents
from the editor
people: cityscene: dallas
people: cityscene: los angeles
people: global hospitality talk
sketchbook
interview: lindsey ueberroth
interview: miguel ardid
6 questions with louis thompson 
hdac spotlight: trica jean-baptiste 
hd expo preview
behind the design
hd expo products
conference highlights 
by the numbers: the sphere
places: las vegas
products
profile: claudia afshar
art
seating
surfaces
wallcoverings
around the world
development outlook
paris
london
vienna
morocco
asheville
the caribbean
singapore
melbourne
ad index 
back space: lyon porter
Hospitality Design February - March 2024 - Intro
Hospitality Design February - March 2024 - Cover1
Hospitality Design February - March 2024 - Cover2
Hospitality Design February - March 2024 - 1
Hospitality Design February - March 2024 - 2
Hospitality Design February - March 2024 - 3
Hospitality Design February - March 2024 - 4
Hospitality Design February - March 2024 - contents
Hospitality Design February - March 2024 - 6
Hospitality Design February - March 2024 - 7
Hospitality Design February - March 2024 - from the editor
Hospitality Design February - March 2024 - 9
Hospitality Design February - March 2024 - 10
Hospitality Design February - March 2024 - 11
Hospitality Design February - March 2024 - 12
Hospitality Design February - March 2024 - people: cityscene: dallas
Hospitality Design February - March 2024 - 14
Hospitality Design February - March 2024 - people: cityscene: los angeles
Hospitality Design February - March 2024 - 16
Hospitality Design February - March 2024 - people: global hospitality talk
Hospitality Design February - March 2024 - 18
Hospitality Design February - March 2024 - sketchbook
Hospitality Design February - March 2024 - 20
Hospitality Design February - March 2024 - 21
Hospitality Design February - March 2024 - 22
Hospitality Design February - March 2024 - interview: lindsey ueberroth
Hospitality Design February - March 2024 - 24
Hospitality Design February - March 2024 - 25
Hospitality Design February - March 2024 - 26
Hospitality Design February - March 2024 - 27
Hospitality Design February - March 2024 - 28
Hospitality Design February - March 2024 - 29
Hospitality Design February - March 2024 - 30
Hospitality Design February - March 2024 - 31
Hospitality Design February - March 2024 - 32
Hospitality Design February - March 2024 - interview: miguel ardid
Hospitality Design February - March 2024 - 34
Hospitality Design February - March 2024 - 35
Hospitality Design February - March 2024 - 36
Hospitality Design February - March 2024 - 6 questions with louis thompson 
Hospitality Design February - March 2024 - 38
Hospitality Design February - March 2024 - 39
Hospitality Design February - March 2024 - 40
Hospitality Design February - March 2024 - 41
Hospitality Design February - March 2024 - 42
Hospitality Design February - March 2024 - 43
Hospitality Design February - March 2024 - 44
Hospitality Design February - March 2024 - hdac spotlight: trica jean-baptiste 
Hospitality Design February - March 2024 - 46
Hospitality Design February - March 2024 - 47
Hospitality Design February - March 2024 - 48
Hospitality Design February - March 2024 - 48A
Hospitality Design February - March 2024 - 48B
Hospitality Design February - March 2024 - 49
Hospitality Design February - March 2024 - 50
Hospitality Design February - March 2024 - hd expo preview
Hospitality Design February - March 2024 - behind the design
Hospitality Design February - March 2024 - 53
Hospitality Design February - March 2024 - hd expo products
Hospitality Design February - March 2024 - 55
Hospitality Design February - March 2024 - conference highlights 
Hospitality Design February - March 2024 - 57
Hospitality Design February - March 2024 - 58
Hospitality Design February - March 2024 - 59
Hospitality Design February - March 2024 - by the numbers: the sphere
Hospitality Design February - March 2024 - 61
Hospitality Design February - March 2024 - 62
Hospitality Design February - March 2024 - places: las vegas
Hospitality Design February - March 2024 - 64
Hospitality Design February - March 2024 - 65
Hospitality Design February - March 2024 - 66
Hospitality Design February - March 2024 - products
Hospitality Design February - March 2024 - 68
Hospitality Design February - March 2024 - profile: claudia afshar
Hospitality Design February - March 2024 - 70
Hospitality Design February - March 2024 - art
Hospitality Design February - March 2024 - 72
Hospitality Design February - March 2024 - 73
Hospitality Design February - March 2024 - 74
Hospitality Design February - March 2024 - seating
Hospitality Design February - March 2024 - 76
Hospitality Design February - March 2024 - 77
Hospitality Design February - March 2024 - 78
Hospitality Design February - March 2024 - surfaces
Hospitality Design February - March 2024 - 80
Hospitality Design February - March 2024 - 81
Hospitality Design February - March 2024 - wallcoverings
Hospitality Design February - March 2024 - 83
Hospitality Design February - March 2024 - 84
Hospitality Design February - March 2024 - around the world
Hospitality Design February - March 2024 - development outlook
Hospitality Design February - March 2024 - 87
Hospitality Design February - March 2024 - 88
Hospitality Design February - March 2024 - 89
Hospitality Design February - March 2024 - 90
Hospitality Design February - March 2024 - 91
Hospitality Design February - March 2024 - paris
Hospitality Design February - March 2024 - 93
Hospitality Design February - March 2024 - 94
Hospitality Design February - March 2024 - 95
Hospitality Design February - March 2024 - 96
Hospitality Design February - March 2024 - 97
Hospitality Design February - March 2024 - london
Hospitality Design February - March 2024 - 99
Hospitality Design February - March 2024 - 100
Hospitality Design February - March 2024 - 101
Hospitality Design February - March 2024 - 102
Hospitality Design February - March 2024 - 103
Hospitality Design February - March 2024 - vienna
Hospitality Design February - March 2024 - 105
Hospitality Design February - March 2024 - 106
Hospitality Design February - March 2024 - morocco
Hospitality Design February - March 2024 - 108
Hospitality Design February - March 2024 - 109
Hospitality Design February - March 2024 - asheville
Hospitality Design February - March 2024 - 111
Hospitality Design February - March 2024 - 112
Hospitality Design February - March 2024 - 113
Hospitality Design February - March 2024 - the caribbean
Hospitality Design February - March 2024 - 115
Hospitality Design February - March 2024 - 116
Hospitality Design February - March 2024 - 117
Hospitality Design February - March 2024 - singapore
Hospitality Design February - March 2024 - 119
Hospitality Design February - March 2024 - 120
Hospitality Design February - March 2024 - 121
Hospitality Design February - March 2024 - melbourne
Hospitality Design February - March 2024 - 123
Hospitality Design February - March 2024 - 124
Hospitality Design February - March 2024 - 125
Hospitality Design February - March 2024 - 126
Hospitality Design February - March 2024 - ad index 
Hospitality Design February - March 2024 - back space: lyon porter
Hospitality Design February - March 2024 - Cover3
Hospitality Design February - March 2024 - Cover4
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