Hospitality Design February - March 2024 - 26

perspectives interview
that time, they started looking for somebody to
invest or buy it, and they approached my dad.
We decided as a family to buy the company.
DimoreStudio Milan led the design of Le Logis in Cognac, France,
complete with an outdoor pool, private cinema, and pétanque field
Preferred had 85 hotels when you
started. What are some of the
milestones from your last two decades?
One of them was launching Preferred
Boutique. It was a new brand, and we had to
do everything from the sales and marketing to
integrating it into the organization. We ended
up absorbing that into our rebranding. At
that point, we had a number of other brands
including Sterling Hotels and Summit Hotels
and Resorts. We were considering launching
another brand, but we took a step back and
said, 'Everyone is doing that. It's confusing.
It's cluttered. Let's do the reverse.' We retired
[Sterling and Summit] and collapsed our
member hotels under one master brand,
Preferred Hotels & Resorts.
51 Bar at the Grand Velas Boutique Los Cabos
hotel in Mexico, designed by Ricardo Elias
The Grand Hotel Son Net in Spain's Balearic Islands is
set in a 17th-century estate restored by Lorenzo Castillo
You acquired Beyond Green, founded
by Costas Christ in 2020. How is
that collection moving the needle on
sustainability?
It's focus is not only on the reuse, recycle,
reduce component, but also hiring and
sourcing locally, as well as celebrating the
cultural heritage of the destination. Their
philosophy is you can't do it in a vacuum.
Beyond Green members are subject to a
rigorous vetting process, based on globally
recognized sustainable tourism standards and
the United Nations Sustainable Development
Goals. All members must undergo an
onsite inspection based on more than 50
sustainability indicators across three pillars to
join the portfolio, which are then re-inspected
every two years
Are branded residences a growing
segment for Preferred?
I'd say at least a third of our new hotels that
come on board open with some residential
component, whether it's a handful of
standalone residences or suites that can
operate as a residence. You have more hotels
trying to put more of that inventory into their
mix because you have [big groups] that travel
together, and they want a residence but with
all the [amenities] of a hotel.
What is your secret to success?
We're a privately held and family-owned
business. We can make decisions on what
we believe is right, not what a shareholder is

Hospitality Design February - March 2024

Table of Contents for the Digital Edition of Hospitality Design February - March 2024

contents
from the editor
people: cityscene: dallas
people: cityscene: los angeles
people: global hospitality talk
sketchbook
interview: lindsey ueberroth
interview: miguel ardid
6 questions with louis thompson 
hdac spotlight: trica jean-baptiste 
hd expo preview
behind the design
hd expo products
conference highlights 
by the numbers: the sphere
places: las vegas
products
profile: claudia afshar
art
seating
surfaces
wallcoverings
around the world
development outlook
paris
london
vienna
morocco
asheville
the caribbean
singapore
melbourne
ad index 
back space: lyon porter
Hospitality Design February - March 2024 - Intro
Hospitality Design February - March 2024 - Cover1
Hospitality Design February - March 2024 - Cover2
Hospitality Design February - March 2024 - 1
Hospitality Design February - March 2024 - 2
Hospitality Design February - March 2024 - 3
Hospitality Design February - March 2024 - 4
Hospitality Design February - March 2024 - contents
Hospitality Design February - March 2024 - 6
Hospitality Design February - March 2024 - 7
Hospitality Design February - March 2024 - from the editor
Hospitality Design February - March 2024 - 9
Hospitality Design February - March 2024 - 10
Hospitality Design February - March 2024 - 11
Hospitality Design February - March 2024 - 12
Hospitality Design February - March 2024 - people: cityscene: dallas
Hospitality Design February - March 2024 - 14
Hospitality Design February - March 2024 - people: cityscene: los angeles
Hospitality Design February - March 2024 - 16
Hospitality Design February - March 2024 - people: global hospitality talk
Hospitality Design February - March 2024 - 18
Hospitality Design February - March 2024 - sketchbook
Hospitality Design February - March 2024 - 20
Hospitality Design February - March 2024 - 21
Hospitality Design February - March 2024 - 22
Hospitality Design February - March 2024 - interview: lindsey ueberroth
Hospitality Design February - March 2024 - 24
Hospitality Design February - March 2024 - 25
Hospitality Design February - March 2024 - 26
Hospitality Design February - March 2024 - 27
Hospitality Design February - March 2024 - 28
Hospitality Design February - March 2024 - 29
Hospitality Design February - March 2024 - 30
Hospitality Design February - March 2024 - 31
Hospitality Design February - March 2024 - 32
Hospitality Design February - March 2024 - interview: miguel ardid
Hospitality Design February - March 2024 - 34
Hospitality Design February - March 2024 - 35
Hospitality Design February - March 2024 - 36
Hospitality Design February - March 2024 - 6 questions with louis thompson 
Hospitality Design February - March 2024 - 38
Hospitality Design February - March 2024 - 39
Hospitality Design February - March 2024 - 40
Hospitality Design February - March 2024 - 41
Hospitality Design February - March 2024 - 42
Hospitality Design February - March 2024 - 43
Hospitality Design February - March 2024 - 44
Hospitality Design February - March 2024 - hdac spotlight: trica jean-baptiste 
Hospitality Design February - March 2024 - 46
Hospitality Design February - March 2024 - 47
Hospitality Design February - March 2024 - 48
Hospitality Design February - March 2024 - 48A
Hospitality Design February - March 2024 - 48B
Hospitality Design February - March 2024 - 49
Hospitality Design February - March 2024 - 50
Hospitality Design February - March 2024 - hd expo preview
Hospitality Design February - March 2024 - behind the design
Hospitality Design February - March 2024 - 53
Hospitality Design February - March 2024 - hd expo products
Hospitality Design February - March 2024 - 55
Hospitality Design February - March 2024 - conference highlights 
Hospitality Design February - March 2024 - 57
Hospitality Design February - March 2024 - 58
Hospitality Design February - March 2024 - 59
Hospitality Design February - March 2024 - by the numbers: the sphere
Hospitality Design February - March 2024 - 61
Hospitality Design February - March 2024 - 62
Hospitality Design February - March 2024 - places: las vegas
Hospitality Design February - March 2024 - 64
Hospitality Design February - March 2024 - 65
Hospitality Design February - March 2024 - 66
Hospitality Design February - March 2024 - products
Hospitality Design February - March 2024 - 68
Hospitality Design February - March 2024 - profile: claudia afshar
Hospitality Design February - March 2024 - 70
Hospitality Design February - March 2024 - art
Hospitality Design February - March 2024 - 72
Hospitality Design February - March 2024 - 73
Hospitality Design February - March 2024 - 74
Hospitality Design February - March 2024 - seating
Hospitality Design February - March 2024 - 76
Hospitality Design February - March 2024 - 77
Hospitality Design February - March 2024 - 78
Hospitality Design February - March 2024 - surfaces
Hospitality Design February - March 2024 - 80
Hospitality Design February - March 2024 - 81
Hospitality Design February - March 2024 - wallcoverings
Hospitality Design February - March 2024 - 83
Hospitality Design February - March 2024 - 84
Hospitality Design February - March 2024 - around the world
Hospitality Design February - March 2024 - development outlook
Hospitality Design February - March 2024 - 87
Hospitality Design February - March 2024 - 88
Hospitality Design February - March 2024 - 89
Hospitality Design February - March 2024 - 90
Hospitality Design February - March 2024 - 91
Hospitality Design February - March 2024 - paris
Hospitality Design February - March 2024 - 93
Hospitality Design February - March 2024 - 94
Hospitality Design February - March 2024 - 95
Hospitality Design February - March 2024 - 96
Hospitality Design February - March 2024 - 97
Hospitality Design February - March 2024 - london
Hospitality Design February - March 2024 - 99
Hospitality Design February - March 2024 - 100
Hospitality Design February - March 2024 - 101
Hospitality Design February - March 2024 - 102
Hospitality Design February - March 2024 - 103
Hospitality Design February - March 2024 - vienna
Hospitality Design February - March 2024 - 105
Hospitality Design February - March 2024 - 106
Hospitality Design February - March 2024 - morocco
Hospitality Design February - March 2024 - 108
Hospitality Design February - March 2024 - 109
Hospitality Design February - March 2024 - asheville
Hospitality Design February - March 2024 - 111
Hospitality Design February - March 2024 - 112
Hospitality Design February - March 2024 - 113
Hospitality Design February - March 2024 - the caribbean
Hospitality Design February - March 2024 - 115
Hospitality Design February - March 2024 - 116
Hospitality Design February - March 2024 - 117
Hospitality Design February - March 2024 - singapore
Hospitality Design February - March 2024 - 119
Hospitality Design February - March 2024 - 120
Hospitality Design February - March 2024 - 121
Hospitality Design February - March 2024 - melbourne
Hospitality Design February - March 2024 - 123
Hospitality Design February - March 2024 - 124
Hospitality Design February - March 2024 - 125
Hospitality Design February - March 2024 - 126
Hospitality Design February - March 2024 - ad index 
Hospitality Design February - March 2024 - back space: lyon porter
Hospitality Design February - March 2024 - Cover3
Hospitality Design February - March 2024 - Cover4
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