Hospitality Design - September 2024 - 29

perspectives business sense
By Stephanie Chen
BRIGHTER TOMORROW
With sustainability becoming increasingly important in hospitality design, industry leaders across
multiple panels shared fi ve tips for a greener future during HD Expo + Conference
1. Change your mindset and move with urgency
Before meaningful action can be taken, the industry must fi rst change its collective mindset. During their HD
Idea Exchange: Conversations on Carbon x Design x the Future session, Jon Strassner, a strategic advisor
with Jon Strassner Consulting, and Studio O+A cofounder Verda Alexander emphasized the critical need to
prevent the earth's temperature from rising two degrees-a threshold that, if crossed, could lead to catastrophic
environmental events such as the loss of polar glaciers, which have profound consequences for humanity. " Our
industry talks about sustainability, but we have a hard time reacting to the urgency of it, " Strassner says. Every
decision we make now is crucial. " It starts from changing how you see things to how you perceive them in
terms of their extraction, use, and how you want to replenish them, " says Hemanshu Parwani, principal, owner,
and CEO of Olson Kundig during the HD Masterclass: Hospitality's Sustainability Playbook panel.
2. Make conscious, circular choices
When it comes to product manufacturing, Carolina Zhang, vice president of product design development at
Janus et Cie, introduced the circularity guide during the Sustainability Playbook panel, a tool that ensures every
step of the design process remains sustainable. " We have to educate the end user that imperfections are part of
the beauty of this process and something they want to buy into to achieve more sustainable manufacturing, " she
says. This also means considering what happens at the end of a product's life. Choosing aluminum over plastic,
for example, can be more circular, as the recycled metal can have monetary value. Additionally, notes Strassner,
" designers at a giant fi rm have 111 times the buying power of a typical consumer. You could decide tomorrow that
you're no longer going to specify PVC and you could make an impact. "
A rendering of Simply Shenandoah by Olson
Kundig, a 550-acre wellness and nature
resort in Virginia set to open in 2026
hospitalitydesign.com September 2024
029
Photos and renderings by RAFAEL GAMO, GARRETT ROWLAND and courtesy of HILTON, OLSON KUNDIG, and POPULUS

http://www.hospitalitydesign.com

Hospitality Design - September 2024

Table of Contents for the Digital Edition of Hospitality Design - September 2024

contents
from the editor
behind the design 
people: cityscene: chicago
people: global hospitality talk
sketchbook
places: costa rica
business sense: 5 sustainability takeaways
interview: wellness pioneers
interview: anomien smith
interview: marc weller 
products
profile: michael graves design + pottery barn
process: stickbulb
lighting
made in america
accessories
fabrics + textiles
take care
othership flatiron
six senses southern dunes 
curly lab
clinique d’orthodontie
oases
aquapark
treedwellers
v & co. 
montage health ohana center
core: new york 
zihfit
projects
siro one za’abeel
xiqué
hume
hometown and field 
ad index 
back space: michi jigarjian
Hospitality Design - September 2024 - Intro
Hospitality Design - September 2024 - Cover1
Hospitality Design - September 2024 - Cover2
Hospitality Design - September 2024 - 1
Hospitality Design - September 2024 - 2
Hospitality Design - September 2024 - 3
Hospitality Design - September 2024 - 4
Hospitality Design - September 2024 - contents
Hospitality Design - September 2024 - 6
Hospitality Design - September 2024 - 7
Hospitality Design - September 2024 - from the editor
Hospitality Design - September 2024 - 9
Hospitality Design - September 2024 - 10
Hospitality Design - September 2024 - 11
Hospitality Design - September 2024 - behind the design 
Hospitality Design - September 2024 - 13
Hospitality Design - September 2024 - 14
Hospitality Design - September 2024 - people: cityscene: chicago
Hospitality Design - September 2024 - 16
Hospitality Design - September 2024 - people: global hospitality talk
Hospitality Design - September 2024 - 18
Hospitality Design - September 2024 - sketchbook
Hospitality Design - September 2024 - 20
Hospitality Design - September 2024 - 21
Hospitality Design - September 2024 - 22
Hospitality Design - September 2024 - places: costa rica
Hospitality Design - September 2024 - 24
Hospitality Design - September 2024 - 25
Hospitality Design - September 2024 - 26
Hospitality Design - September 2024 - 27
Hospitality Design - September 2024 - 28
Hospitality Design - September 2024 - business sense: 5 sustainability takeaways
Hospitality Design - September 2024 - 30
Hospitality Design - September 2024 - 31
Hospitality Design - September 2024 - interview: wellness pioneers
Hospitality Design - September 2024 - 33
Hospitality Design - September 2024 - 34
Hospitality Design - September 2024 - 35
Hospitality Design - September 2024 - 36
Hospitality Design - September 2024 - 37
Hospitality Design - September 2024 - 38
Hospitality Design - September 2024 - 39
Hospitality Design - September 2024 - 40
Hospitality Design - September 2024 - 41
Hospitality Design - September 2024 - 42
Hospitality Design - September 2024 - 43
Hospitality Design - September 2024 - 44
Hospitality Design - September 2024 - interview: anomien smith
Hospitality Design - September 2024 - 46
Hospitality Design - September 2024 - 47
Hospitality Design - September 2024 - 48
Hospitality Design - September 2024 - interview: marc weller 
Hospitality Design - September 2024 - 50
Hospitality Design - September 2024 - 51
Hospitality Design - September 2024 - 52
Hospitality Design - September 2024 - 53
Hospitality Design - September 2024 - 54
Hospitality Design - September 2024 - products
Hospitality Design - September 2024 - 56
Hospitality Design - September 2024 - profile: michael graves design + pottery barn
Hospitality Design - September 2024 - 58
Hospitality Design - September 2024 - process: stickbulb
Hospitality Design - September 2024 - 60
Hospitality Design - September 2024 - lighting
Hospitality Design - September 2024 - 62
Hospitality Design - September 2024 - 63
Hospitality Design - September 2024 - 64
Hospitality Design - September 2024 - made in america
Hospitality Design - September 2024 - 66
Hospitality Design - September 2024 - accessories
Hospitality Design - September 2024 - 68
Hospitality Design - September 2024 - fabrics + textiles
Hospitality Design - September 2024 - 70
Hospitality Design - September 2024 - 71
Hospitality Design - September 2024 - 72
Hospitality Design - September 2024 - take care
Hospitality Design - September 2024 - othership flatiron
Hospitality Design - September 2024 - 75
Hospitality Design - September 2024 - six senses southern dunes 
Hospitality Design - September 2024 - 77
Hospitality Design - September 2024 - curly lab
Hospitality Design - September 2024 - clinique d’orthodontie
Hospitality Design - September 2024 - oases
Hospitality Design - September 2024 - 81
Hospitality Design - September 2024 - aquapark
Hospitality Design - September 2024 - treedwellers
Hospitality Design - September 2024 - v & co. 
Hospitality Design - September 2024 - montage health ohana center
Hospitality Design - September 2024 - core: new york 
Hospitality Design - September 2024 - 87
Hospitality Design - September 2024 - zihfit
Hospitality Design - September 2024 - 89
Hospitality Design - September 2024 - 90
Hospitality Design - September 2024 - 91
Hospitality Design - September 2024 - 92
Hospitality Design - September 2024 - projects
Hospitality Design - September 2024 - siro one za’abeel
Hospitality Design - September 2024 - 95
Hospitality Design - September 2024 - 96
Hospitality Design - September 2024 - 97
Hospitality Design - September 2024 - xiqué
Hospitality Design - September 2024 - 99
Hospitality Design - September 2024 - 100
Hospitality Design - September 2024 - 101
Hospitality Design - September 2024 - hume
Hospitality Design - September 2024 - 103
Hospitality Design - September 2024 - 104
Hospitality Design - September 2024 - 105
Hospitality Design - September 2024 - hometown and field 
Hospitality Design - September 2024 - 107
Hospitality Design - September 2024 - 108
Hospitality Design - September 2024 - 109
Hospitality Design - September 2024 - 110
Hospitality Design - September 2024 - 111
Hospitality Design - September 2024 - 112
Hospitality Design - September 2024 - 113
Hospitality Design - September 2024 - 114
Hospitality Design - September 2024 - 115
Hospitality Design - September 2024 - 116
Hospitality Design - September 2024 - 117
Hospitality Design - September 2024 - 118
Hospitality Design - September 2024 - ad index 
Hospitality Design - September 2024 - back space: michi jigarjian
Hospitality Design - September 2024 - Cover3
Hospitality Design - September 2024 - Cover4
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