Hospitality Design - November 2024 - 75
Today, Rocco Forte Hotels is a premier
collection of 14 properties across six countries,
with fi ve more in development. The group
recently debuted Rocco Forte House in Milan,
off ering serviced apartments within a 19thcentury
palazzo designed by Paolo Moschino in
collaboration with Polizzi. In a strategic move
aimed at fueling further growth, it also sold a
49 percent minority stake of the company to
Saudi Arabia's Public Investment Fund (PIF)
earlier this year.
Here, the former triathlete refl ects on
Playful textures meet Art Deco moments in Bar Magritte in the Hotel
Amigo in Brussels, designed in collaboration with DO Design Studio
the family's journey, the brand's expanding
portfolio, and the exciting path forward.
How did you get into hospitality?
My father came to England when he was 3
years old with his father, and my mother was
born in England to Italian parents who came
aſt er the First World War. I always say that
my Italian exuberance is tempered by my
British upbringing. Aſt er university, I became
a chartered accountant, but all I wanted was to
go into my father's business. He developed quite
an enormous company, which was in hotels,
catering, in-fl ight catering, industrial catering,
roadside restaurants, and upmarket restaurants.
The hotels ranged from the budget Travelodge to
the [luxury] George V in Paris.
The Tommaso Ziffer-crafted Julep Print Room in the Hotel de La Ville in Rome, an
ode to the 19th-century quasi-collage wallpaper technique popular in England
Studio Ziffer adorned the lobby at the Hotel de
Rome in Berlin with oversized sofas and plants
What was it like to succeed your father
as chairman?
The only diffi cult time I had with my father was
when it was time to take over. When you're a
founder of a business, the most diffi cult thing
to do is let go. I was anxious to transform the
business and drive it forward. He didn't want
to sell anything, [but I wanted to sell so I] could
invest the money in something more appropriate
for us. We had a diffi cult few years. He sat me
down three times, and I resigned each time.
Having been on the receiving end of a father-son
relationship, it's soſt ened the way I work with
my children. We have a very open and friendly
relationship.
What did you learn from your father?
I learned a lot. What he achieved is in many
ways mind boggling. He believed in treating staff ,
suppliers, and customers with integrity and I've
taken that through my life. He was someone who
never took no for an answer. If he wanted to do
something, he'd try to fi nd a way to do it, even if
everybody said it was impossible. He also had a
great ability with people.
hospitalitydesign.com November 2024
075
http://www.hospitalitydesign.com
Hospitality Design - November 2024
Table of Contents for the Digital Edition of Hospitality Design - November 2024
from the editor
from the guest editor
memoir
perspectives
sketchbook
tara’s perfect day
places: milan
brand identity: bulgari hotels & resorts
products
profile: masataka hosoo
profile: rossella bisazza
profile: filippo arnaboldi
profile: marta sala
profile: luigi + andrea tagliabue
wallcoverings
bath
lighting
seating
the originals
maggio cipriani
rocco forte
ambra medda
michele bönan
neil jacobs
marva griffin
alireza niroomand
j.j. martin
gary landesberg
ad index
back space: piero lissoni
Hospitality Design - November 2024 - Cover1
Hospitality Design - November 2024 - Cover2
Hospitality Design - November 2024 - 1
Hospitality Design - November 2024 - 2
Hospitality Design - November 2024 - 3
Hospitality Design - November 2024 - 4
Hospitality Design - November 2024 - 5
Hospitality Design - November 2024 - from the editor
Hospitality Design - November 2024 - 7
Hospitality Design - November 2024 - from the guest editor
Hospitality Design - November 2024 - 9
Hospitality Design - November 2024 - memoir
Hospitality Design - November 2024 - 11
Hospitality Design - November 2024 - 12
Hospitality Design - November 2024 - 13
Hospitality Design - November 2024 - 14
Hospitality Design - November 2024 - 15
Hospitality Design - November 2024 - 16
Hospitality Design - November 2024 - 17
Hospitality Design - November 2024 - 18
Hospitality Design - November 2024 - 19
Hospitality Design - November 2024 - 20
Hospitality Design - November 2024 - 21
Hospitality Design - November 2024 - 22
Hospitality Design - November 2024 - perspectives
Hospitality Design - November 2024 - sketchbook
Hospitality Design - November 2024 - 25
Hospitality Design - November 2024 - 26
Hospitality Design - November 2024 - 27
Hospitality Design - November 2024 - 28
Hospitality Design - November 2024 - 29
Hospitality Design - November 2024 - 30
Hospitality Design - November 2024 - tara’s perfect day
Hospitality Design - November 2024 - 32
Hospitality Design - November 2024 - 33
Hospitality Design - November 2024 - 34
Hospitality Design - November 2024 - 35
Hospitality Design - November 2024 - 36
Hospitality Design - November 2024 - places: milan
Hospitality Design - November 2024 - 38
Hospitality Design - November 2024 - 39
Hospitality Design - November 2024 - 40
Hospitality Design - November 2024 - 41
Hospitality Design - November 2024 - 42
Hospitality Design - November 2024 - 43
Hospitality Design - November 2024 - brand identity: bulgari hotels & resorts
Hospitality Design - November 2024 - 45
Hospitality Design - November 2024 - 46
Hospitality Design - November 2024 - 47
Hospitality Design - November 2024 - 48
Hospitality Design - November 2024 - products
Hospitality Design - November 2024 - profile: masataka hosoo
Hospitality Design - November 2024 - 51
Hospitality Design - November 2024 - profile: rossella bisazza
Hospitality Design - November 2024 - 53
Hospitality Design - November 2024 - profile: filippo arnaboldi
Hospitality Design - November 2024 - profile: marta sala
Hospitality Design - November 2024 - profile: luigi + andrea tagliabue
Hospitality Design - November 2024 - 57
Hospitality Design - November 2024 - 58
Hospitality Design - November 2024 - wallcoverings
Hospitality Design - November 2024 - 60
Hospitality Design - November 2024 - bath
Hospitality Design - November 2024 - 62
Hospitality Design - November 2024 - lighting
Hospitality Design - November 2024 - 64
Hospitality Design - November 2024 - 65
Hospitality Design - November 2024 - seating
Hospitality Design - November 2024 - 67
Hospitality Design - November 2024 - 68
Hospitality Design - November 2024 - the originals
Hospitality Design - November 2024 - maggio cipriani
Hospitality Design - November 2024 - 71
Hospitality Design - November 2024 - 72
Hospitality Design - November 2024 - 73
Hospitality Design - November 2024 - rocco forte
Hospitality Design - November 2024 - 75
Hospitality Design - November 2024 - 76
Hospitality Design - November 2024 - 77
Hospitality Design - November 2024 - ambra medda
Hospitality Design - November 2024 - 79
Hospitality Design - November 2024 - 80
Hospitality Design - November 2024 - michele bönan
Hospitality Design - November 2024 - 82
Hospitality Design - November 2024 - 83
Hospitality Design - November 2024 - neil jacobs
Hospitality Design - November 2024 - 85
Hospitality Design - November 2024 - 86
Hospitality Design - November 2024 - 87
Hospitality Design - November 2024 - marva griffin
Hospitality Design - November 2024 - 89
Hospitality Design - November 2024 - 90
Hospitality Design - November 2024 - alireza niroomand
Hospitality Design - November 2024 - 92
Hospitality Design - November 2024 - 93
Hospitality Design - November 2024 - j.j. martin
Hospitality Design - November 2024 - 95
Hospitality Design - November 2024 - 96
Hospitality Design - November 2024 - 97
Hospitality Design - November 2024 - gary landesberg
Hospitality Design - November 2024 - 99
Hospitality Design - November 2024 - 100
Hospitality Design - November 2024 - 101
Hospitality Design - November 2024 - 102
Hospitality Design - November 2024 - ad index
Hospitality Design - November 2024 - back space: piero lissoni
Hospitality Design - November 2024 - Cover3
Hospitality Design - November 2024 - Cover4
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