trendspotting sports tourism GAME ON Around the world, stadiums become tourist attractions Major sporting events are proving to be powerful economic drivers, with this summer's Olympic Games boosting France's economy by nearly $12 billion, and Super Bowl LVIII generating an estimated $14 billion in Las Vegas alone. These impressive metrics underscore the booming potential of global sports tourism. Valued at $588 billion in 2022, it was responsible for 10 percent of global tourism in 2024 and is on track to meet projections of $2.1 trillion in revenue by 2030. In fact, the 2022 FIFA World Cup soccer competition in Qatar was the organization's most profi table ever, with record revenue of $5.8 billion. Saudi Arabia hopes to mimic that success with its proposed stadium within the Line at NEOM as part of its bid for the 2034 World Cup. 078 December 2024 hospitalitydesign.comhttp://www.hospitalitydesign.com