con tents Features 14 04/2021 Staying the Course to E-Commerce 19 'Where the Real Magic Lives' 28 Niche Focus: Making the Grade 32 The 'Eco' Equation PrepWork 06 First Impressions 07 From the Show Director 08 Overheard 11 First Look 12 Expo Scene Think.Make.Do. 36 Shop Talk 38 Embroidery Production 41 Screen Printing Direct-To-Garment 48 On Design 47 Ad Index/Classifieds P.2 02_IMP_0521_TOC.indd 2 I M P R E S S I O N S M A G . C O M MAY 2021 4/15/21 1:29 PM ILLUSTRATION BY JOHN JOHN 45 ILLUSTRATION BY JOHN JOHN Graphics & Designhttp://www.IMPRESSIONSMAG.COM