Impressions - May 2021 - 27

Q&A

ADVERTORIAL

Stahls'
Address: 6353 E. 14 Mile Rd.; Sterling Heights, MI 48312
Phone: 800.478.2457 website: www.stahls.com/home

What differentiates your company in the marketplace?

STAHLS' has been a leader in the imprinted sportswear industry since
1932, giving us the experience, industry knowledge, and support to
truly make an impact on the customers we serve. We pride ourselves on
being part of the customer journey by helping any level of business grow
with the newest technologies and hottest HTV trends. In addition to
manufacturing CAD-CUT® HTV, custom transfers, and adhesives,
we're also the world's largest distributor of Hotronix® heat presses.
No matter your experience or budget, we have your solution-from
our user-friendly starter press, the A2Z™ Swing Away, to our line of
technologically advanced presses designed to boost productivity, like
our Dual Air Fusion IQ®. We're constantly innovating to keep up with
our customers and industry needs, and we're providing the added benefit
of education through YouTube videos, webinars, eBooks, and more.

Briefly describe a product/innovation you would like to
discuss in this forum.

The Hotronix® 360 IQ® Hat Press has quickly become the fastest
selling cap press in the industry. Its patented Dual Silicone Platen™
technology was engineered to solve all common hat printing problems,
including scorching and creasing. The press applies heat from both top
and bottom platens, creating the perfect " heat sandwich " by bonding
the adhesive from underneath and applying pressure and added heat
from above. The unique design allows you to print on all sides of a
hat, so you're not limited to standard placements. With the 360 IQ®,
you can quickly and easily create high-end looks your customers want
without the need for embroidery or screens when using dimensional
HTV, FlexStyle® emblems, or embroidered and leather patches. No
one in the industry offers this level of technology-it's a game changer
for shops looking to expand their business with customized headwear.

What is your company's process for creating new product?

The first step in creating a new product is listening. We listen to our
customers on the phone and in person, on tradeshow floors, and we
listen to industry trends. We then create a plan to meet and exceed the
needs of the garment decorating community, from beginners to seasoned
pros. Our product development team works closely with engineers, our
testing lab, marketing and sales teams to bring our new innovations
to the public in a timely manner. It's about putting ourselves in the
shoes of our customers and making sure our products are something
we would be excited about. Many of our team members also work in
the industry and understand the struggles and challenges customers
face, so we aim to alleviate these and bring solutions to the forefront.
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