Impressions - May 2021 - 28
For the educational market, focus on designs with
weathered effects, patches and collegiate crests. Photo
provided by Digital Art Solutions.
Here's what educational institutions want
from your decorated-apparel shop in 2021.
I
n the past year, the stoppage of school events and team sports
- along with a shift to virtual learning - has changed the way
many decorators have approached selling apparel to educational
institutions. Schools and colleges wanted creative ways to partner
and sell merchandise to their students, so decorators had to start
thinking outside the box.
" We've offered shipping to home as an option for schools,'' says
Kristy Knarr, co-owner of StickerDad & ShirtMama, Wanaque, New
Jersey. " Since students and faculty are learning virtually, this makes it
easier to maintain non-contact. "
Keeping business continuity with these clients often means
finding new ways of fulfilling their orders in a way that works for
both parties. " Before, these schools ordered and paid for a set
number of shirts, and we'd print the orders and deliver, " says La
Tonna Roberson, sales manager at Roberson Printing and Graphics and
TShirtShopDallas.com. " Now, we let colleges place smaller initial orders and repeat orders on demand. "
P.28
By James
Andres,
Contributing Writer
Roberson fulfills on-demand orders by printing plastisol transfers,
so they're ready when the schools need them. " That works out great
because schools can take orders frequently, " she says. " Having preprinted
transfers on hand with the school's logo allows us the ease of offering
that same logo or even multiple logos on a wider selection of products. "
Fulfillment and operational tweaks weren't the only things that
had to change in the past year, though. Online stores have become
the prominent way to sell decorated spiritwear. " For a lot of our
school clients, online stores were a huge hit pre-COVID 19, but still,
many didn't offer them, " says Howard Potter, CEO of A&P Master
Images, Utica, New York. " Now, those in this space who didn't jump
on the online-store trend are behind the eight-ball and wish they had
started earlier. "
Although many schools have moved to hybrid learning and teams
are beginning to play sports again, some of these changes will continue
to dominate this niche. We asked a few decorators and other industry
experts to weigh in on some of these trends, along with the apparel
I M P R E S S I O N S M A G . C O M MAY 2021
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http://www.TShirtShopDallas.com
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Impressions - May 2021
Table of Contents for the Digital Edition of Impressions - May 2021
Cover 1
Table of Contents
Masthead
First Impressions
From the Show Director
Overheard
First Look
Expo Scene
Decorator Innovation via E-Commerce
Innovation Q&A with Michelle Moxley
Intro to Spotlight Innovation
Niche Focus: Education Institutions
Sustainability Report
Shop Talk
TMD Embroidery Production
TMD Screen Printing Graphics & Design
TMD DTG
Classified/Ad Index
On Design
Impressions - May 2021 - CT1
Impressions - May 2021 - CT2
Impressions - May 2021 - Cover1
Impressions - May 2021 - Cover2
Impressions - May 2021 - Cover 1
Impressions - May 2021 - Table of Contents
Impressions - May 2021 - 3
Impressions - May 2021 - Masthead
Impressions - May 2021 - 5
Impressions - May 2021 - First Impressions
Impressions - May 2021 - From the Show Director
Impressions - May 2021 - Overheard
Impressions - May 2021 - 9
Impressions - May 2021 - 10
Impressions - May 2021 - First Look
Impressions - May 2021 - Expo Scene
Impressions - May 2021 - 13
Impressions - May 2021 - Decorator Innovation via E-Commerce
Impressions - May 2021 - 15
Impressions - May 2021 - 16
Impressions - May 2021 - 17
Impressions - May 2021 - 18
Impressions - May 2021 - Innovation Q&A with Michelle Moxley
Impressions - May 2021 - 20
Impressions - May 2021 - 21
Impressions - May 2021 - 22
Impressions - May 2021 - Intro to Spotlight Innovation
Impressions - May 2021 - 24
Impressions - May 2021 - 25
Impressions - May 2021 - 26
Impressions - May 2021 - 27
Impressions - May 2021 - Niche Focus: Education Institutions
Impressions - May 2021 - 29
Impressions - May 2021 - 30
Impressions - May 2021 - 31
Impressions - May 2021 - Sustainability Report
Impressions - May 2021 - 33
Impressions - May 2021 - 34
Impressions - May 2021 - 35
Impressions - May 2021 - Shop Talk
Impressions - May 2021 - 37
Impressions - May 2021 - TMD Embroidery Production
Impressions - May 2021 - 39
Impressions - May 2021 - 40
Impressions - May 2021 - TMD Screen Printing Graphics & Design
Impressions - May 2021 - 42
Impressions - May 2021 - 43
Impressions - May 2021 - 44
Impressions - May 2021 - TMD DTG
Impressions - May 2021 - 46
Impressions - May 2021 - Classified/Ad Index
Impressions - May 2021 - On Design
Impressions - May 2021 - Cover3
Impressions - May 2021 - Cover4
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