Impressions - May 2021 - 30
" Learn to create an online sales
approach that includes virtual
meetings where you can present
options and close the sale. "
A
- How rd Potter,
A&P Master Images
that you can say, " This tablet holder is our top staff or customer favorite. "
A great tactic for increasing your order size as an apparel decorator
is bundling orders. " Schools love product bundles and kits, and we sell
them in the $5-$20 range, " Potter says. " You can easily ship them right
to individual homes or as packs to the school. "
Showing your clients products or bundles in a " good-better-best "
presentation can help you increase order size and value. Roberson keeps
bundling simple by offering the same logos on different merchandise,
with the option to add staff or student names on the backs of garments.
While Potter and Knarr say special graphic tees top the list of items
schools want, don't ignore the other opportunities around apparel. " Pay
attention to the news and social media to see what products people like
and use, " Potter says. " Listen to people in your target demographic and
follow the trail to create gold. What lasts? What will be used the most?
Promote those items to your educational clients. "
A credit for online stores
Extr
Schools are great candidates for year-round online stores because of
the seasonality of different events, clubs, spiritwear, fundraising and
gift opportunities.
" Online stores are one of the main things we offer for schools and
associated organizations, " Knarr says. " It's a no-brainer for fundraising. They don't have to handle ordering, collecting money or even
giving out the decorated products. Plus, it's minimal work on their
end and easy to pass on to the next chairperson. "
Decorators should make it as painless as possible for a school to
say, " yes, " to an online store. Here are some tips for pitching them
to schools:
* Offer to set up a school store within 24-48 hours.
Athletic block and script fonts, comic-book styles and
handwritten scripts are in demand in the educationalinstitution niche. Photo provided by Roberson Printing
and Graphics/TShirtShopDallas.com.
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Impressions - May 2021
Table of Contents for the Digital Edition of Impressions - May 2021
Cover 1
Table of Contents
Masthead
First Impressions
From the Show Director
Overheard
First Look
Expo Scene
Decorator Innovation via E-Commerce
Innovation Q&A with Michelle Moxley
Intro to Spotlight Innovation
Niche Focus: Education Institutions
Sustainability Report
Shop Talk
TMD Embroidery Production
TMD Screen Printing Graphics & Design
TMD DTG
Classified/Ad Index
On Design
Impressions - May 2021 - CT1
Impressions - May 2021 - CT2
Impressions - May 2021 - Cover1
Impressions - May 2021 - Cover2
Impressions - May 2021 - Cover 1
Impressions - May 2021 - Table of Contents
Impressions - May 2021 - 3
Impressions - May 2021 - Masthead
Impressions - May 2021 - 5
Impressions - May 2021 - First Impressions
Impressions - May 2021 - From the Show Director
Impressions - May 2021 - Overheard
Impressions - May 2021 - 9
Impressions - May 2021 - 10
Impressions - May 2021 - First Look
Impressions - May 2021 - Expo Scene
Impressions - May 2021 - 13
Impressions - May 2021 - Decorator Innovation via E-Commerce
Impressions - May 2021 - 15
Impressions - May 2021 - 16
Impressions - May 2021 - 17
Impressions - May 2021 - 18
Impressions - May 2021 - Innovation Q&A with Michelle Moxley
Impressions - May 2021 - 20
Impressions - May 2021 - 21
Impressions - May 2021 - 22
Impressions - May 2021 - Intro to Spotlight Innovation
Impressions - May 2021 - 24
Impressions - May 2021 - 25
Impressions - May 2021 - 26
Impressions - May 2021 - 27
Impressions - May 2021 - Niche Focus: Education Institutions
Impressions - May 2021 - 29
Impressions - May 2021 - 30
Impressions - May 2021 - 31
Impressions - May 2021 - Sustainability Report
Impressions - May 2021 - 33
Impressions - May 2021 - 34
Impressions - May 2021 - 35
Impressions - May 2021 - Shop Talk
Impressions - May 2021 - 37
Impressions - May 2021 - TMD Embroidery Production
Impressions - May 2021 - 39
Impressions - May 2021 - 40
Impressions - May 2021 - TMD Screen Printing Graphics & Design
Impressions - May 2021 - 42
Impressions - May 2021 - 43
Impressions - May 2021 - 44
Impressions - May 2021 - TMD DTG
Impressions - May 2021 - 46
Impressions - May 2021 - Classified/Ad Index
Impressions - May 2021 - On Design
Impressions - May 2021 - Cover3
Impressions - May 2021 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/201801
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https://www.nxtbook.com/nxtbooks/impressions/201705
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https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
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https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
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https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
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https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
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