Impressions - May 2021 - 36

think.
make.

SHOP TALK
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do.

Change Agents
Scoreboard Sports continues to evolve in today's changing
landscape that has been defined by the COVID-19 pandemic.
BY MICHAEL J. PALLERINO, CONTRIBUTING WRITER

Six years ago, Scoreboard Sports started offering e-stores.And
while several of the industry's biggest players - Soccer.com,
Eastbay and BSN Sports - already were striking gold with
their own custom platforms, owner Sean Macklyn thought
the initiative was worth the effort. So he and his team dug in,
eventually spending two years developing the software platform
to support the effort.
Today, Scoreboard Sports' online stores are a huge success.
GoldenGoal, a proprietary and turnkey uniform-delivery program, empowers sports clubs around the country with the tools
to manage and oversee their players.
" In my opinion, it's a game-changer, " says Macklyn, whose
company provides high-quality gear to athletes, corporate employees and national organizations. " The concept works well for
us. Obviously, soccer and volleyball work great in club sports,
and any individual teams - especially in high school - use
these platforms. Spirit stores are strong, too.We will continue
to offer those. It's a trend that's not going away. "
Driven by his passion for soccer and coaching, Macklyn started

Sean Macklyn started Scoreboard
Sports in 1991 in Bountiful, Utah.

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36-37_IMP_0521_ShopTalk.indd 36

Scoreboard Sports in 1991 in Bountiful,
Utah.With a client base consisting mostly
of club sports like soccer, volleyball and
wrestling, the company works with a
number of high schools, as well as team,
individual and youth sports leagues -
with a little college business and a heavy
dose of corporate apparel sprinkled in to
round out the mix.Working with premier
brand partners like Under Armour, adidas,
and others, Scoreboard Sports services its
customers via its online platform, retail
stores and sales team.
The Changing Team Niche
These continue to be interesting times
for the sporting-goods industry. During
the past 20-plus years, the marketplace -
especially the team-sports sector - has
seen a number of changes, transformed
mostly by the presence of online shopping. Customers continue to have myriad
opportunities to shop based on price and
selection.
" The team-sports business has changed
so much, " Macklyn says. " Today, there
continues to be a reduction and elimination of team dealers across the country.
There are far fewer than there used to be.
I laugh at the thought of so few trying
to fulfill the needs of so many. I see the
supply chain as another drastic change
that is going to affect this industry. "
In a business where timing is everything,
the spate of recent events - particularly the uncertainty of it all - has been
daunting at times. For Scoreboard Sports, a
company that defines itself by continually
evolving in a changing market, getting
its clients to understand this premise has
been top of mind.
Macklyn says the biggest challenge in

I M P R E S S I O N S M A G . C O M MAY 2021

4/15/21 2:32 PM

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Impressions - May 2021

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