Impressions - October/November 2021 - 18

The DTG process has enabled
companies to offer up to 500 items
in a webstore, but not have to
carry that type of inventory.
Photo provided by Melco.
demanding and expecting creative and unique
opportunities, " Donovich says. " A decade ago,
fashion brands and designers could showcase two
collections per year. Th at is no longer the case. "
Th e most eff ective business models today
reverse the order from " supply and demand "
to " demand and supply, " whereby the customer
buys the product before it's produced and
the manufacturer can provide it as quickly as
possible. DTG printing wipes out the need for
more lead time, a long supply chain or large
amounts of inventory.
DTG's Future: As the industry presses forIn
order to improve time to market and increase
profi tability, more effi cient production
is needed. As the customer-facing front end
becomes more digitized due to e-commerce
1
2
and digital shopping, new methods will be
required.
" Th e fashion industry has changed tremendously
in the last decade, becoming more
ward, fashion on demand will drive consumer
expectations as it is transformed to a new
digital-based benchmark: 24-hour delivery
of personalized orders. Fashion brands expand
their online off erings to let consumers
tailor items to their own tastes. Production
is being returned to domestic facilities -
close to consumers - and geared toward
quick printing cycles and in small quantities.
Makers will look to attain zero water waste
and avoid excess manufacturing of unpurchased
garments. Also on the horizon is the
New Products: Digital
Sign up at impressionsmag.com to get the Impressions Product Guide to
Digital Equipment, Heat Presses and Supplies, which will be emailed Oct. 19.
1. Epson ET-15000 DS System
Turnkey 13 " x 19 " desktop dye-sublimation system from Graphics One  Full
sets of SubliMate ink, SubliMate dye-sub paper, Graphics One Fuze dye-sub
to cotton kit, Graphics One software bundle and technical support  Also
includes native iOS and Android graphics apps
Use Info⋅Action #300 at impressionsmag.com/infoaction
2. GraphicsFlow Graphics Builder 5
3
4
Art focusing on schools and sports  Designs for baseball; lacrosse; track and
field; soccer; hockey; tennis; and more  Includes 72 editable vector clipart
files; four texture backgrounds; and 40 fonts, as well as banners, crests, shields,
badges and various geometric shapes
Use Info⋅Action #301 at impressionsmag.com/infoaction
3. District Perfect Tri DTG Tee
Style DM130DTG from SanMar  Made of 5-ounce, 32-singles, 50%
polyester/25% combed, ring-spun cotton/25% rayon  Pretreated fabric is
optimized for DTG printing  Tearaway label, 1×1 rib-knit neck and shoulderto-shoulder
taping  Nine colors available in adult sizes XS-4XL
Use Info⋅Action #302 at impressionsmag.com/infoaction
4. Geo Knight DK20SP Heat Press
5
6
Digital, automatic 16 " x 20 " swing-away heat press  Includes a 3,000-pound
air-bag pressure system; heavy-duty, solid-steel welded framework; PSI
pressure adjustment; and push-button operation  ALL-THREAD bottom table
allow for dressing garments around and under the table
Use Info⋅Action #303 at impressionsmag.com/infoaction
5. World Emblem Heat Strips
Ideal for recycling emblems once they've been applied and removed from a
garment  Polyurethane adhesive applied to carrier sheets and precut into
stock sizes  Can be heat-sealed at 300˚F-320˚F for 20 seconds  Available
in six precut sizes and boxes of 500 pieces per size
Use Info⋅Action #304 at impressionsmag.com/infoaction
6. Insta Graphic Systems Model 256 Manual Swing-Away Heat Press
Cast-in tubular heating element heats the upper platen from within for
consistent, long-lasting heat  The 16 " x 20 " platen swings almost a full 180
degrees to the right for unobstructed access to the lower platen, which can be
rotated in seconds or swapped with accessory platens
Use Info⋅Action #305 at impressionsmag.com/infoaction
Continued on page 20
P.18
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Impressions - October/November 2021

Table of Contents for the Digital Edition of Impressions - October/November 2021