Impressions - January/February 2022 - 10

pr ep
wo r k
OVERHEARD
Vantage Apparel Redesigns Website
VANTAGE APPAREL, Avenel, New Jersey, has launched the redesigned
vantageapparel.com, with enhanced features for customers, including
a new design tool that lets distributors add decorated-apparel orders
to their shopping carts.
With assistance from a third-party research agency, Vantage underwent
many months of gathering feedback from customer focus groups,
referencing best-in-class design, usability and workfl ow practices
from some of the top apparel retailers in the world, according to
the company.
" It was extremely important to reimagine the experience of ordering
apparel in the promo industry, " says Rob Watson, Vantage Apparel's
CEO. " Not only was it paramount to enhance the look and feel of
the site, but it also needed to have superior back-offi ce tools for
distributor partners to track orders, access their invoices and also
create a re-order with one click. "
Th e new design tool allows distributors to upload artwork and see
it visualized on the garment in real time. It uses Vantage's proprietary
design technology to showcase all logo placement areas for each
garment; includes live inventory; and even calculates the number of
stitches, resulting in a fi nal decorated garment price before adding
the fi nished design to the shopping cart.
Vantage Apparel's new website's modern design highlights
enlarged product images, while the top navigation menu
offers new ways to shop with expert organization.
Redesigned as a customer's self-service, concierge center, MyVantage
allows customers to open orders and invoices; check order status and
tracking information; and submit re-orders with one click.
For more information, visit vantageapparel.com. - D.S.
WHAT'S
NEW
GILDAN ACTIVEWEAR INC., Montreal, has acquired 100% of the equity interests of Phoenix
Sanford LLC, the parent company of Frontier Yarns, for a total cash consideration
of about $168 million. Frontier is a leading producer of 100% cotton, polyester and
cotton-blend yarns primarily manufactured on open-end and vortex (MVS) spinning
technology, according to the company. The yarn operations of Frontier acquired by
Gildan include four facilities located in North Carolina. The acquisition will allow
Gildan to build on its global, vertically integrated supply chain through further
internalizing yarn production, according to the company. In addition, it will support
yarn availability for Gildan's textile capacity-expansion plans in Central America
and the Caribbean.
THE LENZING GROUP, Lenzing, Austria, is expanding its sustainable offering for the
denim industry with the introduction of matte TENCEL-branded lyocell fibers. The
new fiber type is specially designed to scatter light and permanently diminish sheen
in denim applications, further enabling versatility of indigo-dyed denim fabrics,
according to the company. Combining functionality with aesthetics, the introduction
of matte TENCEL Lyocell fibers increases versatility in denim designs, while reducing
the ecological footprint of the resulting fabric and garment, according to the company.
UNIFI INC., Greensboro, North Carolina, is celebrating a sustainability milestone
after transforming more than 30 billion post-consumer plastic bottles into its REPREVE
recycled performance fibers. Unifi began setting recycling goals in 2017 after hitting
its 10 billion-bottle milestone. The company then pledged to transform 20 billion
bottles by 2020 and 30 billion bottles by 2022.
P.10
IMPRESSIONSMAG.COM JAN./FEB. 2022
http://www.vantageapparel.com http://www.vantageapparel.com http://www.IMPRESSIONSMAG.COM
Impressions - January/February 2022

Table of Contents for the Digital Edition of Impressions - January/February 2022
