Impressions - January/February 2022 - 19

in-hand with soft fabrics. Garment-dyed apparel
still is popular - initially made so on
college campuses and in resort wear - but
now the market has expanded.
Popular Printing
Methods
Direct-to-fi lm (DTF) printing will make waves
in the T-shirt category this year, even though
hybrid printing was introduced less than two
years ago. According to industry experts, both
decorating methods are growing in popularity,
in part because of consumers' realization of the
quality these technologies produce.
" Consumers are driving the shift in printing
style demand, " Buchanan says. " DTF allows
brands more fl exibility to test new designs and
launch product campaigns with more effi cient
lead times. We've seen printing shops layering
these techniques onto their menu of core services
beyond merely sampling. Additionally, web
platforms are implementing DTF and hybrid
printing for merch companies to leverage. "
Johnson says Hanes wants to provide artists
the best possible surface to showcase innovative
designs and, therefore, uses Clean Canvas
technology for its Perfect-T Collection.
Vincent says hybrid printing and DTF " allow
more opportunities for more custom art,
smaller runs, faster turnaround times and less
material [used]. " 
Hilary Daninhirsch is an award-winning freelance
writer based in Pittsburgh. Her work has been
featured in a number of lifestyle and trade magazines.
She can be reached at hdaninhirsch@gmail.
com or hilarydaninhirsch.journoportfolio.com.
New Styles: T-Shirts
7. Alternative Apparel Go-To Tee
Made of 4-ounce, 100% combed, ring-spun
cotton  Unisex, classic fit and tearaway tag
 Expanded color selection includes heathers
and tie-dyes - and more than 40 shades
 Available in women's and youth styles and
sizes XS-4XL
Use Info⋅Action #306 at impressionsmag.com/infoaction
When it comes to T-shirts, comfort
is king. Flexible, multi-use items
have surged in popularity thanks to
the work-from-home trend. Photo
provided by Next Level Apparel.
8. Russell Athletic Essential Tee
Dri-Power moisture-wicking properties, odor
protection and UPF 30+ protection  Combines
the comfort of cotton with the benefits of
performance, according to the company
 Available in 21 colors and sizes S-4XL
Use Info⋅Action #307 at impressionsmag.com/infoaction
9. Independent Trading Co. Men's Lightweight
Jersey Zip Hood
Style SS150JZ  Full-zip hooded shirt made of
4.5-ounce, 60% cotton/40% polyester  Sewn
eyelets, flat drawcord, unlined hood and 1×1
ribbing at cuffs and waistband  Front pouch
pocket and split-stitch, double-needle sewing
 Sizes XS-3XL are available in five colors
Use Info⋅Action #308 at impressionsmag.com/infoaction
10. Next Level Apparel Unisex Tri-Blend T-Shirt
Style 6010  Made of 50% polyester/25%
combed, ring-spun cotton/25% rayon  Crew
neck and shoulder-to-shoulder binding  Sizes
XS-3XL are available in 22 colors, including
cardinal black (shown)
Use Info⋅Action #309 at impressionsmag.com/infoaction
11. Royal Apparel Short-Sleeve Fine Jersey Tee
Style 5051  Made in the United States with finejersey,
100% combed, ring-spun cotton  Unisex
design  Sizes XS-4XL are available in 29 colors
 Also available in an organic style
Use Info⋅Action #310 at impressionsmag.com/infoaction
12. J. America ZEN T-Shirt
Style 8115  Made of 4.0-ounce, 50/50 cotton/
polyester acid-wash burnout fabric  Silicone finish
 Available in sizes S-3XL and five colors
Use Info⋅Action #311 at impressionsmag.com/infoaction
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Impressions - January/February 2022

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