Art made with images by Vectorcreator and Freepik . Use these tips to pick customers in the hospitality niche who will help ensure profitability. By Deborah Sexton, Contributing Writer T here are many benefi ts to serving the hospitality niche if and when you can fi nd clients who take it seriously and see it as a profi t center for their establishment. For places that are a destination, have a reputation or are a well-known brand, it can be a steady source of year-round orders. Th e advantages for hospitality businesses off ering branded apparel also are signifi cant. Customers wearing the shirts are walking advertisements, and it's an added source of revenue. One great way MAY/JUNE 2022 P.25 Andra Hasler, seniormerchandise designer, Edwards Garment, says woven shirts are nearly three times as popular with restaurants and bars, with 74% being wovens and 26% being polos. Photo courtesy of Edwards Garment.